The Power of Setting Personal KPIs

Productivity and getting consistent results are incredibly topical at the moment. We are all looking at how we can achieve more in the current market, and who knew that setting ourselves some personal KPIs might work?

KPIs (Key Performance Indicators) have been around for a long time. The concept of KPIs dates back to the early 20th century when Frederick Taylor, a pioneer in scientific management, introduced the idea of using data and measurement to improve productivity and efficiency in industrial settings.

Why KPIs Are Important

KPIs are a good thing.

There is a clue in the title that if you have some indicators of your performance that you want to measure that are critical to your business, you must have KPIs.

Any recruitment or search company that wants to do well needs KPIs in their business.

Depending on your market, it could be as a recruiter; how many jobs do we have on the board each month?

We were talking to one of our clients recently about this. How many of those jobs do we fill? Do we fill 100%? You’re an amazing recruiter if you do.

What else happens? Is it 50%, or is it 60%? What’s your ratio around that? These are considered key performance indicators for you and your business. It might be the number of candidate registrations you have, and we all have these elements that we monitor and measure.

Personal KPIs Are About Inputs

Now, the thing is, key performance indicators for me on a personal level are all about inputs. What inputs could I measure for myself that will make a difference to this business?

Now, I have personal KPIs that I measure daily, weekly, and monthly. Do I always hit them? Not always, but a lot of the time, I do, and when we’re doing well, that’s normally when I’ve been very focused on my KPIs.

I was brought up on KPIs from the pharmaceutical industry. I had a KPI around my call rate.

I had to see so many GPs, hospital doctors, pharmacists, and people in the pharmaceutical industry daily. I love or hate that they knew their numbers from an input versus output ratio.

I knew that hitting my numbers would impact how much money I made and whether I hit my sales target; it wasn’t rocket science!

Sometimes, in today’s market, we forget that we need to measure our inputs. If you are having a rocky time or whatever’s happening for you in your market, it’s like going back to that process that you know works.

What Do I Need To Do Daily

What input do I need to be doing daily to start filling this pipeline again?

For business owners and leaders, when you lead from the front and demonstrate that you have KPIs, too, it makes a huge difference to the team.

I will admit I get distracted very easily. I’m a writer, and I’ve got to sit down and do some writing, or I’m planning out a training session with Superfast Circle members; whatever it might be, I can occasionally start procrastinating; “Oh, let me just do this first, let me do that.”

However, I like to hit my goal when I write down my KPIs for the day, week, or month.

I’m the sort of person who likes to tick things off and know the benefits it will bring to commit and do what I said.

Think for yourself: how can I use this process to make a difference?

There is a well-known business leader and management consultant called Peter Drucker; you may have seen or read some of his books from the past. There is a famous quote by him that is so useful for business owners to remember for their teams AND critically for themselves.

“What is measured is managed, and what is managed is improved.”

Think about it; it’s one of those writer-downer moments!

If you think about it, okay, so if I start measuring what I’m doing, I’m going to manage it better, and obviously, I’m working things, and then it will begin to shift the needle.

A question to ask yourself as you set personal KPIs is, what is your desired outcome?

We work with several micro-businesses, and they want more clients, so it’s like, okay, so how many outreaches am I doing daily or weekly?

How many follow-up calls, and how many emails am I sending? The data will give us everything we need because getting more business is a numbers game.

We’ve worked with several of our clients on this recently who wanted to kick up what was happening for them and their business.

They went back to basics based on their key business driver; the more people they speak to, the more clients will say yes.

Their tasks were as follows: How many connection requests do I make (keeping on the right side of the LinkedIn police, of course)?

How many calls and conversations can I book?

How many pieces of content do I write? I have all of these in my list of KPIs, and I follow them. I know I am following a process that works when I follow them.

Start thinking about your KPIs. It can be as simple as how many private emails I send daily, how many people I reach out to on LinkedIn a day, how many candidates I want to register, or how many calls I make per day.

As you build this process, it will make a huge difference to you over time.




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