The Marketing Channel Recruiters Keep Underestimating (And It’s Not LinkedIn)

Let me ask you something. When did you last send a planned, consistent email campaign to your database? Not a one-off update when you had a vacancy. Not a quick check-in because you remembered someone existed. A proper campaign. Sequenced. Segmented. Designed to build trust with the people who are not ready to work with […]

Marketing And Sales Friction

Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.)   How easy is it for your customers; whether that’s your candidates, clients or possible talent to start a dialogue or a conversation with you?   Well, that’s the topic of today’s podcast and it’s something that isn’t mentioned  often but the subject […]