The Marketing Channel Recruiters Keep Underestimating (And It’s Not LinkedIn)
Let me ask you something. When did you last send a planned, consistent email campaign to your database? Not a one-off update when you had a vacancy. Not a quick check-in because you remembered someone existed. A proper campaign. Sequenced. Segmented. Designed to build trust with the people who are not ready to work with […]
Consistency Isn’t a Content Strategy. It’s a Character Trait.
I want to start by being honest about something. Five hundred episodes sounds like an achievement. And I suppose it is. But it was never a target I was aiming for. The goal in 2013 was simple. There were very few voices in the recruitment marketing space talking practically to small recruitment businesses. Not the […]