Before You Start Measuring Your Marketing, Read This
As a recruitment business owner, measuring the impact of your marketing and all the effort you are putting in is critical to ensure that you are getting an R.O.I. on what you are doing; whether that is increasing your brand awareness or the number of candidates and client leads you are attracting into your pipeline. […]
Are You Measuring The Right Things ?
Our Dominate Your Sector VIP training programme finished last week and we were sharing some stats around conversions,spend etc and paid traffic. Iain one of our VIPs commented that; “you measure everything don’t you?” The truth? Yes, we do, though some things are more important than others to measure. Vanity metrics versus what really matters […]