The “O” Word
Transcription: Prefer to read? Here is the transcription. Please excuse any typos. Today’s podcast is all about the ‘O’ word and the ‘O’ word is the “offer” word. Are you making offers to your candidates and your clients on a consistent and regular basis? Offers aren’t just for the world of Walmart […]
Email Marketing for Recruiters – Don’t Make These Two Mistakes
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) We were invited to speak recently at an event for recruitment business owners on the topic of email marketing and the conversation developed into some of the do’s and don’ts when you’re communicating with the database of clients and candidates […]
What Igor Ansoff Has To Do With Your Recruitment Marketing
I know this might seem strange, especially if you don’t know who Igor Ansoff is. Let me explain more. I am lucky enough to be doing a job I love and getting paid for it. Even better, I get asked to train people in marketing and sales. A couple of weeks ago, I ran two […]