Content Marketing: Evergreen vs Just-In-Time Planning for Recruiters
This week’s post and podcast are about content marketing, particularly the differences between evergreen and just-in-time content for recruitment businesses. As we move into summer, it’s an ideal time to review your marketing strategy, especially with many Australian listeners starting their new financial year in July. Suppose you’re new here, welcome! Reviewing your marketing approach […]
Evergreen Versus COVID Content
If there’s one thing that many of us appreciate it’s that content marketing is becoming more vital when it comes to communicating our presence in the market the question is should our content be Evergreen or should it be COVID related? [Excuse any rogue typing errors as this is a direct transcription from the podcast […]
What Is Evergreen Content?
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Imagine having a blog post on your website that literally gets thousands of visitors each year but more importantly, you can track the fact that people read that blog post and then pick up the phone and speak to you. Well, that […]