The Biggest Marketing Challenges For Recruitment Owners This Year
The recruitment and staffing sector has gone through a few crazy years from the weird start to this decade: talent shortages, the best years ever, counter offers galore, and a recession impacting certain tech businesses that no one expected. All of this brings us back to something critical for any business, especially where people are […]
Are You Measuring The Right Things ?
Our Dominate Your Sector VIP training programme finished last week and we were sharing some stats around conversions,spend etc and paid traffic. Iain one of our VIPs commented that; “you measure everything don’t you?” The truth? Yes, we do, though some things are more important than others to measure. Vanity metrics versus what really matters […]
Lead Generation Strategies: 4 Essentials For A Business Website
We are continuing our series on lead generation strategies that work. A pretty obvious one and… Drum roll… you need a website. Not just any old website. I mean a direct response website. One that encourages your visitor to take action especially if you are a company selling in the B2B arena. So […]
B2B Marketing Strategies – 7 Rules To Follow
B2B marketing strategies are paramount if you want to increase your revenue. If you are a recruitment business owner you will need either candidates or clients in a regular supply. Here are some simple steps to make that happen. Here are 7 easy rules to follow for any business owner wanting to sell to […]