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Today we are talking about some elements that might be missing from your website. Now we’re in a fascinating market at the moment. We have some clients who have no problems getting candidates, but they don’t have clients.
And we’ve got the converse happening as well where some of our clients have loads of clients, but they’re struggling to get candidates. So, whichever camp you are in at the moment, it’s vital that you are pulling people in, in such a way that they want to get in contact and they want to start working with you.
Make it Easy To Find Your Telephone Number
Now, number one, it will be a good idea if you had a phone number on your website; remember, most interactions – when you start talking to somebody – happen on the phone. You will be amazed how many recruitment websites do not have their phone number easily accessible on their homepage.
So, just before I started recording this video, I jumped online, and I googled “sales recruitment companies”. And many results came up; some of them were agency central as well as various other companies. So I opened up the links, and only one of them had their telephone number easily findable on their homepage!
Now, depending on what software you are using, this is so easy to do. You could say, yeah, but it’s on the contact page. But, honestly, a lot of people have zero patience these days. And if they’re to act now and can’t find a telephone number, they’re not going to bother.
So, check out your website and make sure you have your telephone number listed in multiple places. Only one out of the four websites that I looked at had a visible phone number, and these were websites that were ranking relatively well. So they’ve done all the hard work of getting onto a good ranking on Google, yet they didn’t have a telephone number.
What Is Their Next Step? Always a Call to Action
Another thing I noticed is something is the lack of CTAs; that’s jargon speak for calls to action. You might have some information about how you work with candidates and clients; you’ll hopefully have a blog or an insights page where you’re sharing regular content – you put all that work in, and yet you don’t do the next step of suggesting to the client or candidate what to do next.
Let’s say it’s a candidate page that you have on your website. There should be a call to action that says, if you are looking for your next, e.g. engineering, manufacturing, sales, whatever role that might be, this is what to do next. Download this report, send an email to Jane, our friendly sales recruitment consultant, or pick up the phone and call us on 0161 678 2222, whatever that might be. This CTA needs to be in every conceivable place on your website so that you don’t miss any opportunities.
Remember the Candidate and Client Buyer Cycle
And the final thing – might be a little bit more advanced – but remember the buyer cycle. There are only 3-7% of people ready to act now. And it could be the disgruntled candidate; hybrid working isn’t quite working for them, their employer doesn’t agree with that, they think everyone should be back at work.
We’re in the UK; we’ve nearly all been vaccinated, all sorts of things that are going on and going through people’s minds at the moment, and they’re surfing, they’re looking, but they’re not quite ready to move yet.
What have you got on your website that will help them and enable you to get their contact details? Depending on where people are in the buying cycle, you need to have different elements on your website that can work for them.
I would suggest one would be a free report or a free download, or a free video they can watch. We provide all of this collateral in Superfast Circle for our clients, but there’s something that you can do too. So have something like that on your website.
And what about those people that are ready to act now? How about a box or a button that says, “Book a call with one of our consultants” because people do use those buttons, and they will book calls with you.
So, three really easy, quick fixes for you and your recruitment company that you just might not have dialled into yet, and it could really simple fixes. It could be one of the reasons why you’re not getting people coming to you.
A Quick Summary
So, your phone number needs to be on every page of your website, and easy to do if you have WordPress. The second thing is a call to action everywhere; what is the next step you want a candidate or a client to take? And then finally, what’s the next step they can take? Can they book a call with you? Can they download a report? Can they watch a video? All of these are designed to get a name and email address.
How We Can Help
If you would like more marketing ideas or want to know how to get your strategy together, then come along to SuperFastRecruitment.co.uk/call. Book a call with either Sharon or I, and let’s have a conversation about how we might help you too.
We have many clients on track for their best year ever because they implement what we teach and utilise the content and campaigns we give them. If you want a quick chat to see if what we do can work for you, book your call and demonstration here.
Thanks,
Denise
