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Today we’re talking about loving your customers, which will lead to more success.
I want to talk about the importance of your relationship with your clients and candidates and what a massive difference that can make.
[Please excuse any rogue typing errors because it’s one of these direct AI whizzy things that does it for us.]
First in case you haven’t downloaded our new video masterclass, then head over to superfastrecruitment.co.uk/clf where you will find a series of videos you can watch.
They’re not going away anytime soon, so you can watch them at your leisure.
We know that lead flow will make a difference to whether you are successful or not. In today’s strange marketplace that we’re all part of, it is critical to have lead flow systems in place; We share two frameworks that we go through with our clients that deliver leads.
We share content ideas that you can use that will make a difference and a few other bonuses. All you need to do is pop your name and email address on that page.
We highlight all the things you’re going to get, and it costs you, as they say in the north, “nowt” apart from your email address. Pop your name and email address in, and that will be winging its way over to you.
Get to Know Your Client and Candidate Pain Points
Valentine’s Day is a day that I never forget because I met my significant other on this day. This was our first date, believe it or not, 23 years ago, so I’m not going to forget it.
And I remember it for another reason.
Let me tell you a little story. When I left my corporate job and decided, “Right, going to do this, going to have my own business”, I decided to invest in a mentor.
Ironically, the first coaching we had was on February the 14th. During that session, she started to talk about what we all needed to do. I was well versed in sales and marketing, or so I thought at the time.
We’re all sitting around this table, and one of the first things she said is, “You have to fall in love with your clients.”
Now, at the time, I thought that seemed a bit creepy.
Over the years, I realised that it was possibly one of the best pieces of advice I’ve ever been given when it comes to business growth.
It’s ironic because at the time I was working with this mentor, I’d already started. I created my first product, and I thought, “This is it, I am going to be lying on a beach somewhere, eating grapes because all the sales managers in the UK, the States and Australia are going to buy this product.”
Anyway, they didn’t.
I sold something like 10 copies of it eventually, but it was a product for sales managers that I created.
The thing was, I thought I knew exactly what my audience wanted. However, I made a few glaring errors.
It would’ve been really useful if I’d have spent some time getting to know my client and finding out what exactly were their issues, what exactly were their problems, rather than thinking, “I want to create this,” or, “I think this is what they need,” and then just firing off and doing things.
That was a painful lesson.
I think that’s helped me over the years in really starting to understand my clients and what they need because when you think about that love word, it makes us act in different ways.
Loving Clients
Remember, love is a choice. If you start googling that, you’ll see endless pages online about what love is. Is it a feeling? What is it? The reality is, it is a choice.
There’s that initial falling in love phase, which is all about the feelings. As the relationship progresses, that love changes, and it gets centred. It’s about remaining by your partner’s side for the long term, helping them, and doing what they want to do.
It’s like buying the type of bread that they like. Even though you don’t like it, you buy it for them. Or you pack a dishwasher in a certain way because you know that they want it filled in that certain way. Love is about give and take and supporting that person.
Let’s just cycle back and think about the context for client relationships. It’s the same because when a client relationship starts, it’s all exciting at the beginning.
It’s easy to experience a similar feeling; it’s the barriers breaking down and wanting to do the best for that person. It’s all about the engagement; it’s exciting. Ideas are popping left, right, and centre and all the opportunities and what can you do for them.
Then, depending on how long you work with your clients, your relationships shift and change. They become a bit like friends, don’t they? That’s because hopefully, you’ve built that loving relationship with them when you come from a place of, “What is it that my clients want?”
When we’re talking about love, we’re talking about commitment; we’re talking about that intimate knowledge. The more we know our partners, the fewer mistakes we make with them, and the more we can do to support them because love is all about that. It’s the same with clients.
Imagine approaching the candidates and clients you work with from the point of, “This is my new partner. I’m going to find out everything about them. I want to really, really help them.” Knowing what they want and then providing it completely alters the relationship you have with them.
Surprise Your Clients and Candidates
I’m sure many of you have gone the extra mile for your significant other, and I imagine, also for family and friends. It makes them feel good if they receive something out of the blue and realise how much you appreciate them.
What could you do for your clients that they are not expecting? We provide resources in Superfast Circle that we never even advertise; we quite like surprising our clients.
We do that because our commitment is to them and their success. We fall in love with our clients because when we do that, we always do the right thing, and we always do the right thing because we’re here to help them.
Superfast Circle is a high touchpoint program. We’re here to help our clients be successful just as we would if it was our brother or our sister or our mum or our dad, or the significant other in our life.
Something a little different today, but you will see a massive difference in the responses from your clients and candidates and how you move your business forward.
How We Can Help
We have many clients on track for their best year ever because they implement what we teach and utilise the content and campaigns we give them.
Book your call and demonstration here if you want a quick chat to see how Superfast Circle can work for you.
Thanks
Denise
P.S. If you want to join Superfast Circle and would like to find out more, speak to us here.
