Becky Crowther is an experienced marketer and is in the unique situation of being a Superfast Circle member on two occasions. Originally pre the birth of her daughter working with a recruitment company with over fifty employees and this year joining a circle company who could offer Becky an exciting and busy role on a part-time basis.
In this case study, Becky shares her experience across both companies.
First, let’s talk about the amazing KDB Recruitment Becky’s current employer.
From its humble beginnings in a cramped office in the centre of Birmingham thirty years ago, MD Dawn Bannister and KSB Recruitment have grown to become one of the leading hospitality and catering recruitment specialists in the Midlands.
Offering a tailored service to the needs of each client, KSB has a varied and distinguished list of clients including the West Midlands Police, Barclaycard, Tesco, Sainsburys, Mercedes AMG and Marriot.
KSB Recruitment are unique having first supplier status with two major, government-sanctioned catering companies – one in the UK, one in the States.
Rebecca Crowther has been working in marketing for eight years. In Becky’s own words:
I started my career in a company that was a large global organisation, in a big marketing team. Then in 2017, I entered the world of recruitment marketing when I joined my previous company. Being the only marketing person in a business, when you’ve come from the support of a big team, is quite scary and very challenging.
That’s where I met you guys and found out about Superfast Circle. Earlier this year I joined KSB Recruitment, as I wanted to work part-time, having had a baby girl.
It was very lonely. As you can imagine, coming from a big team of people with specialist expertise, you could bounce ideas off to suddenly have no one.
You are the person who is in the know; you’re the expert. You’re the person that people go to. Then, you’re in a situation where you’re thinking, “Is what I’m doing okay?”
You start questioning yourself because you’ve no one to bounce off. That’s quite scary and challenging at times.
In my previous company the business itself, in terms of marketing, didn’t have much going on. It was quite fragmented internally, and the external messaging needed work.
The challenge was to get the messaging right before diving straight in and doing the tactical stuff; especially as the company had two distinct brands and over fifty consultants.
Then I think the biggest challenge is educating the consultants on marketing because they are the people who deliver the relationship building.
Yes, you can create the brand; you can create that consistent impression that people see and build trust in the brand itself and the company, and we always have to remember that people buy people first.
The consultants are the ones that talk to clients and candidates. Many consultants have always done what they’ve been told to do and hold on to the view, ‘Well, it works, so why would I want to try anything different?’
Not realising how much the way people market and how individuals make ‘buying’ decisions has changed.
I felt I needed a sounding board. I needed somebody I could get feedback from because I wasn’t sure how to prioritise things, and I couldn’t see the wood for the trees.
I needed more clarity.
While I found that there were many things out there to help you with marketing in general, there wasn’t anything specific about recruitment marketing, which is a slightly different beast, I think, compared to the marketing that you deliver in other companies.
Some of the generic marketing advice didn’t always fit with what I was trying to achieve. I wanted somebody who understood the industry, and so I came across you guys when I just thought; You know what, I wonder if anybody has done a podcast on recruitment marketing.
I thought, “I bet I won’t find anything,” and then I came across you guys and just binge listened to your podcasts and then got in touch.
I think it’s the fact that I would get consistent, ongoing support rather than a one-off training session, a monthly call, or some email support here and there. Instead, it was a constant support in terms of:
Not only will you personally respond to things, but other guys within the group will add their opinion. There are quite a few marketeers now, which is great because it’s valuable to hear other marketeers’ opinions.
I think my previous MD bought into that because it was not only supporting me in terms of building my skill set and my knowledge, which will only help the company, but they are also getting something. As I’m sure anybody knows as a recruitment marketer, time is of the essence, and you don’t always have the time to do everything.
There were so many benefits to joining SFC, and whatever I learned, I could also pass on to the consultants. It was kind of like double benefits; I suppose it wasn’t just upskilling me, it was also upskilling the consultants and educating them from you through me, if that makes sense.
I think it’s around constant support and feedback. This sounds really bad, but I didn’t expect it to be as good as it is.
I’m in a lot of Facebook groups, and sometimes you can put something up, and nobody bothers answering you at all. It may take days to answer you, whereas this is almost immediate. It’ll be a couple of minutes most of the time that someone will come back to you, if not half an hour, max. When you’re doing something, and you’re getting that sort of support straight away rather than having to wait for it. It’s definitely exceeded my expectations.
Also, the training you offer is such good training. You and Denise are constantly keeping up to date with what’s going on in the industry in terms of marketing trends. If things change, you’ll update us. That’s invaluable because you’re not just sticking to what you know; you’re constantly learning and keeping up to date as change is so fast-paced.
I would say, “Yes, go ahead and jump in with two feet and enjoy”.
Don’t struggle on your own. I think when I started out in this industry, I felt like it was my responsibility to get this done, and I had to do it on my own; I shouldn’t have to have help. Asking for help was a bit like failing from my point of view. It felt as though I had been recruited to be a magic bullet. I would find myself thinking, “I need to prove I can do something here.”
They always say two heads are better than one. I think 10 heads are better than one.
Invest in Superfast Circle because you get that team vibe and access to expertise.
The Superfast Circle programme gives you constant support, feedback and of course templates and content you can use. This sounds really bad, but I didn’t expect it to be as good as it is. Don’t struggle on your own, ask your manager or director to sign you up “Yes, go ahead and jump in with two feet and enjoy.
Lucy Walker Recruitment (LWR) is a successful recruitment organisation of 24 years standing. Founded in 1992 by an ambitious and driven 22 year called Lucy Walker with a telephone, desk a copy of the yellow pages and a drive to succeed.
Ice Recruitment is a small boutique IT recruitment company who are a specialist recruitment partner for the IT channel. They work exclusively partnering with VARS, LARS, IT Resellers, Distributors, Vendors, Specialist niche resellers and software & services businesses.
GSR2R are a recruitment to recruitment company based in London. Historically their growth had been organic. In 2011 Cheryl Wing became the main director with a personal goal of ‘pulling’ GSR2R into the twentieth century.
Turro specialise in providing recruitment services to the health and social care sector, with a focus on filing management and senior positions within the sector. Andrew Brindley, the MD has extensive experience in providing high-quality recruitment services.
Enter your first name and business email to access the video series.
Enter your first name and business email to access the video series.