Podcast: Play in new window | Download
Welcome to the Superfast Recruitment podcast. In this episode, Sharon sits down with Sarah Bishop, founder of Recruit Recruit, based in Wolverhampton, and author of the newly published book Scale Up! The Founder’s Guide to Accelerating Growth by Building Dream Teams.
Sarah has spent 30 years in recruitment, and her book is built around one of the most extraordinary case studies you will hear in this industry: helping a business called Your Doctor Film and Media grow from zero to £30 million in turnover in just 21 months, in the middle of a pandemic.
This is a conversation about what strategic hiring actually looks like in practice, why culture and DNA matter far more than job specs, and how Sarah’s subscription model is changing the way small and growing businesses access great recruitment support.
Sarah also shares something refreshingly honest: that despite all her success in helping others to scale, she has found it harder to apply the same thinking to her own business.
What Made You Write the Book?
Sharon: Before we get into the big case study, tell me, what made you decide to write the book in the first place?
Sarah: It was a mixture of things, really. Throughout my career, I have worked with fast-growing businesses. Phones4U, Holiday Hypermarket, HomeServe. But those experiences were always as part of a larger team doing volume hiring. The case study at the heart of the book, Your Doctor Film and Media, was completely different because we were building every single team from scratch across every function.
There were genuine moments where I thought I knew something, and then realised I knew it in theory but not in practice. And honestly, the second reason was to prove to myself that I could actually finish something as big as a book.
The £30 Million Journey
Sharon: So, your book is centred on helping Your Doctor Film and Media go from zero to £30 million in just 21 months, during a pandemic of all things. Walk me through it. What were the big recruitment challenges, and how did you help them see hiring as a competitive advantage rather than just a cost?
Sarah: In the early days, it was a malay. Nobody knew what was going on or how long Covid was going to last. Your Doctor Film and Media started by providing Covid testing for the film and media industry at Pinewood Studios, beginning with Jurassic World Dominion, and it just snowballed from there.
The turning point came when producers got frustrated that government laboratories could not turn tests around quickly enough. Hollywood producers are fairly exacting about their timetables and budgets, so Your Doctor made the very smart decision to build their own labs. Suddenly we were finding biomedical scientists and a Head of Science who, miraculously, got the labs ISO-accredited in a matter of weeks.
I was brought in through Vanessa Deco, a brilliant Chief People Officer and a very good friend. She introduced me to Pete and Dr. Rick, and they trusted me from day one. They gave me access all areas, including board meetings and strategic planning sessions, which meant I could really do my job properly. I cannot take too much credit for the strategic approach. A lot of that was down to Pete and the founding team being willing to stop reacting and start building a proper business.
Hiring for Roles That Do Not Exist Yet
Sharon: That is such a challenge, is it not? Recruiting for roles that do not even exist yet. How did you figure out what talent was needed before the business even knew what it required?
Sarah: The early stages were actually more straightforward than you might think. The first brief was very clear: find people who could interface between film crews and clinical teams, work antisocial hours without complaint, think on their feet, and handle what I called tricky people, meaning Hollywood producers who wanted the impossible done yesterday.
I immediately knew that events and hospitality professionals, many of whom had been furloughed or made redundant during Covid, were the perfect fit. Some of my earliest placements were technically overqualified, but I could see they were going to become the future leaders of the business. Laura had spent years with Disney on their cruises and ended up heading up special productions including The Crown. Serge had been Events Manager at the Royal Opera House for 13 years and followed a similar path.
The harder roles came later, on the technical and scientific side, where candidates tended to be more risk-averse. Some people I simply could not put in front of the client, not because they lacked the ability, but because they needed structure that did not exist yet and would not have lasted five minutes in that environment.
Getting Culture and DNA Right
Sharon: Most agencies just default to matching skills and experience when they are under pressure to move fast. How did you get under the skin of Your Doctor’s culture and DNA, and how did that actually change who you put forward?
Sarah: Getting the DNA match right is not just about culture and values, though those matter. It is about genuinely understanding what a business is trying to achieve and where it is going, and then working out whether a candidate will actually thrive in that specific environment.
I still cringe at the term ‘recruitment consultant’, because too many people in this industry are essentially order-takers. They get a job spec, they try to fill it, and they have no idea where the business is heading. I was very fortunate that Pete, Dr. Rick, and the whole team treated me as an equal, not as ‘the recruiter’. We were never left waiting for feedback. We were in the room. That is what allowed me to do my best work.
Pete once said it was so nice to work with a recruiter where you did not feel you needed to arm yourself with a wooden stake and cloves of garlic. He had used all the big London names on previous projects, and I think that says everything.
The Subscription Model
Sharon: Tell me about your subscription model, because it is quite different from the traditional contingency approach. What drove you to develop it, and why do you think it works better for businesses that are growing fast?
Sarah: I cannot believe I did not think of it sooner. Traditional contingency recruitment creates this start-stop-start dynamic that serves nobody. Even if the placements are brilliant, the reactive nature of it means businesses are always catching up.
My model is designed to work like an embedded internal talent acquisition team, without all the overhead. Clients get predictable monthly costs rather than surprise fees, which is better for their cash flow. And from our side, we get the time to build proper talent pools, map the market, and do a genuinely good job rather than scrambling to fill an urgent vacancy.
We have a startup mode from around four hundred pounds a month for sole traders taking on their first hire, right the way up to established corporates whose finance directors are looking at recruitment spend and do not want a full internal team sitting idle in quiet periods. I should also say, with some embarrassment, that I have not scaled my own business anywhere near as well as I have helped others to scale theirs. Classic physician-heal-thyself.
The Hire That Changed Everything
Sharon: So looking back over that whole 21-month journey, what was the single hire that you think really shifted things for Your Doctor? The one that unlocked the next stage of growth?
Sarah: It is not the hire you might expect. The earliest placements, the events and hospitality professionals we brought in when nobody knew what was going on, had an enormous impact. Not just because they handled the chaos brilliantly, but because they stepped up and became managers and leaders as the business grew.
In terms of a single hire that shifted the trajectory, I would point to Katie, the Director of HR. We had brought in Mandy as HR Manager initially, and she was brilliant at the transactional work: getting policies and procedures in place. But the business scaled so fast that it very quickly needed strategic HR leadership, and that was a completely different thing.
One of the lessons I share in the book is that in rapid scaling, you need to think carefully about whether you are better off bringing in a senior hire or an interim from the start, rather than assuming you can grow up from a junior level. Getting a critical hire wrong at that stage is serious. At best it stalls you. At worst it could be the end of the business.
From Car Sales to Recruitment
Sharon: Right, let’s talk about you for a minute. Your background is not a conventional route into recruitment at all. Car sales, Wolverhampton, environmental science degree. How did all of that shape the way you approach this industry?
Sarah: I graduated with an environmental science degree in the nineties, which was not especially useful, combined with a fairly significant student debt. My dad had run car yards and dealerships, I had done sales training working in shoe shops on Oxford Street, so I knew I could earn commission. I went in absolutely for the money.
But the real lessons I took from that background into recruitment had nothing to do with cars. They were about human behaviour, psychology, and a genuine curiosity about what makes people tick. Understanding people, what they really mean when they say something, is the best skill you can bring to recruitment. It helps with interviewing, with building client rapport, with the DNA-matching work that has become central to everything I do.
My autism and ADHD are part of that too. I have always been hypercurious about people, sometimes to an uncomfortable degree. When I joined Extra Personnel in 1996 as a temp controller, that curiosity was already there. As a temp controller you do not interview to a job spec, you interview the person. I have never really stopped doing it that way.
Building a Team That Makes You Redundant
Sharon: Now this one fascinates me, because there is a real tension in your book between being the external recruitment partner and your goal of building internal teams that eventually make the recruiter redundant. Why on earth would you want to do that?
Sarah: I know it sounds like a poor business model, and I will admit it is. But I stand by it completely. A lot of this ties into my autism, which gives me a very finely tuned sense of what is fair and ethical. If I do such a good job that the client does not need me anymore, that is exactly what they brought me in to do. I am not going to sit there worrying about future revenue.
And in practice, those clients always come back when they next need someone, because the relationship and the trust are already there. The subscription model does now offer a natural alternative, because not every business wants or can sustain an internal HR and recruitment function. Many HR professionals actively dislike doing recruitment because it pulls them away from everything else they need to manage.
So now there is an option that gives clients consistency and strategic input without the overhead. I still stand by making yourself redundant as a principle, but I am glad we now also have a model that makes business sense alongside it.
Marketing and Employer Brand
Sharon: Your whole approach is very relational and very marketing-led. You think about employer brand, candidate experience, matching people not just for right now but for where the business is going. How does that differ from what most recruiters do?
Sarah: I will be honest, our own marketing is very much a work in progress. We do not yet have a clearly defined candidate niche, which makes it harder to market with real specificity on that side, and that is a 2026 project for us.
Where we have genuinely improved is in consistency. Having the monthly content from Superfast Recruitment means Marianne and I now have something to work with every single month instead of scrambling or just not getting things out at all. When the resources come through, we genuinely go ‘yes!’, because we can adapt them and get them out there.
Our broader marketing philosophy is very relational. There is no corporate speak on our website or in our communications. It is very much us. The role marketing plays for us is simply making sure that when the right client or candidate finds us, they already have a sense of who we are and what we are like to work with.
Scaling Your Own Business
Sharon: So tell me, Bish. Writing about scaling is one thing, but doing it in your own business is a completely different story. What did writing this book teach you about your own operation? And what would the Sarah of today tell the Sarah who was just starting Recruit Recruit?
Sarah: Take my own advice. That is the biggest lesson. I am genuinely good at solving other people’s problems, and I have been pretty poor at applying the same thinking to my own business.
Two things really stand out from writing the book. The first came from going back to The E-Myth by Michael Gerber. Just sit down and sketch out the organisation chart for the size of business you want, not the one you have got right now. That single exercise forces you into strategic conversations about what will actually move the needle and who to bring in first.
The second is accountability. I am slightly embarrassed to admit that nearly every chapter of Scale Up! was written on a Thursday evening, the night before my weekly call with my writing mentor. When I looked back at my calendar, it was painfully obvious. But the lesson is real: whether you are writing a book or building a business, an accountability partner who simply asks ‘did you do what you said you were going to do?’ makes an enormous difference.
For founders picking up the book, the signs it is right for you are pretty clear. If you are juggling too many plates and not moving fast enough, if you find yourself thinking ‘why can they not understand what I want?’, or if you have a sizable team but you are still being pulled into everything because there is nobody senior enough to take things off your plate, that is the book for you.
Finally
Sharon: Bish, this has been brilliant. Honestly, one of my favourite conversations we have had on this podcast. The story of Your Doctor Film and Media is extraordinary, and I think there is so much in here that recruitment business owners can take and run with.
If you want to get hold of Sarah’s book, Scale Up! The Founder’s Guide to Accelerating Growth by Building Dream Teams is available now.
If today’s conversation has got you thinking about your own marketing and how to get more visible and consistent as a recruitment business, come and take our free Client and Candidate Attraction Scorecard.
It takes about three minutes and gives you a personalised picture of where your marketing is right now and what to work on first.
