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Follow-up is critical and more than most people realise: Finalising deals, whether that is persuading a client or candidate to work with you, happens in the follow-up; it’s a fact.
When it comes to high-value B2B sales, which recruitment is nobody buys straight away. They might have only ‘just’ become aware of you or your brand and need to know more before they say yes.
Here are a few scary stats
- 65% of companies don’t follow up on a lead they have paid to get
- 73% of B2B leads are not sales-ready
- 50 % of qualified leads are not yet ready
- 79% of leads never convert due to a lack of nurture
This is especially relevant when it comes to building your marketing process and funnels, which we are talking about this week during our free training Recruitment Marketing Week here.
This is why it is so key to use marketing to follow up with your potential clients and candidates.
In this week’s longer podcast, we share the recording from a monthly Superfast Circle training event we ran, where we did a deeper dive into follow-up and how to use it to convert the deals you want.
Enjoy!
Thank
Denise
How We Can Help
Wondering how to build follow-up into your marketing system? That is where we can help. If you want to find out more then book a quick call with us here.
