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Ged Walsh is the Founder and MD of Everpool Recruitment an industry-leading multi-sector national permanent recruitment specialist based in Liverpool in the UK.
Ged has over thirty years of experience in the recruitment sector and during that time has led several businesses. He launched Everpool Recruitment and knowing the value of marketing and the impact of building a brand, was keen to build internal marketing capability and commercial impact, with direction, from the start.
As a result, he got in contact with Superfast Recruitment and invested in Superfast Circle and additional coaching.
I’ve had different recruitment businesses since the year 2000. Some have worked exceptionally well and then changed due to economic crises or market shifts.
I’ve experienced retail moving from bricks to clicks, the financial crash of 2008, merging with a legal business, turning around a health and social care business, and growing a permanent recruitment division for a large temporary staffing company.
After de-merging from that business, we landed at Everpool, a multi-sector permanent recruitment business. We only had a week to think of a name and brand because we had an existing base of clients and people.
Our marketing was on the back foot from the start. When you open a business, you’re the CEO, but you’re also the marketing director, the finance director, and the ops director. You have to wear many hats and upskill quickly.
I think if you build somebody internally, they understand the basic principles of what we do. Our marketing individual came from a resource background and understood the values, behaviours, and culture of the company.
By working with Superfast Circle, we can have someone coach, develop, and provide resources for our internal person.
Each business is unique, and the service we get from you is that you understand our business. You can provide tailored advice on various aspects like the website, brand development, or specific coaching needs for our marketing person.
If you understand our brand and the individual running our brand is oriented towards it, with Everpool running through their veins, that’s the difference compared to outsourcing to an agency.
We are developing our brand through and with you. We are developing our marketing through and with you, and we have a plan of where we want to get to over a specific time period. This includes sophisticating the brand, ways of working, culture, and our product offerings.
We’ve developed a portfolio of products that we offer our clients, allowing us to have meaningful conversations about our services. We’ve improved our website to be more user-friendly and approachable. We’ve also worked on personal branding with the Superfast Circle training for myself and how I represent the business externally.
They fully understand what marketing is about in the modern environment from a recruitment perspective. It’s not just social media; it’s about how the culture and behaviours of your brand are put out to the external world.
Our marketer now works with different departments and account managers across various sectors, bringing those divisions forward.
They’ve learned to edit content, train others on LinkedIn posting, and use various marketing tools. Most importantly, they’ve become innovative and creative, suggesting what we should be doing as a business and brand instead of waiting to be told what to do.
This growth comes through your coaching and development of the individual.
It allows account managers to get involved in content creation by listening in on sessions. Our marketing person can have a session with you and then brief that session out to others;
It saves so much time too that they can spend in other areas.
While recruitment principles remain the same across sectors, the marketing resources help us tailor our approach to different niches while maintaining consistency in our overall strategy.
The organisation and planning every year have been impressive. The 90-day plan, while ambitious, helps us look at what we’re going to be doing and when we’re putting it into place. The Superfast Circle Live Event makes a big impact, allowing us to talk to others and learn from shared challenges.
It enables us to stay at the forefront of what works in this digitally transformed market. The impact has been bigger than I initially expected because it’s not just about marketing; it affects how we operate and trade as a business overall.
Our values align well, focusing on integrity, trust, openness, and honesty. We both believe in allowing people to have opinions and a voice, encouraging creativity. Your approach to coaching our marketing individual aligns with our values of trust, integrity, development, inclusivity, and collaboration.
We aim to work with clients and partners who share similar values because it creates a synergy in reaching our goals. It’s about being genuine, honest, and sincere in our approach to business and people.
I’d ask them to consider why they’re thinking about it! Write down what you think marketing is and what you think you need from it. Have a conversation with Sharon or Denise about your business needs.
Even if you think you can do it yourself, ask why you haven’t done it already.
Don’t wait until you’re struggling before getting marketing advice and support. It’s beneficial to have a marketing strategy and an internal marketing person coached by experts who understand your brand.
Be prepared to take on board their feedback and suggestions, even if it’s challenging at first. If you’re not ready to listen to and implement expert advice, then it might not be the right time for you.
Lastly, don’t wait until you’re in trouble to start focusing on marketing. Start from the outset to support your business and get your brand out there consistently.
I expected working with Superfast Circle and Sharon and Denise to be good because of their level of experience in the industry and sales and marketing generally.
I hadn’t expected how well it would support the business and our marketing journey. It enables us to stay at the forefront of what works in this digitally transformed market.
The impact has been bigger than I initially expected because it’s not just about marketing; it affects how we operate and trade as a business overall.
Ged Walsh Managing Director and Founder
To find out more about working with Superfast Recruitment, joining Superfast Circle, and our private coaching book a call here.
Lucy Walker Recruitment (LWR) is a successful recruitment organisation of 24 years standing. Founded in 1992 by an ambitious and driven 22 year called Lucy Walker with a telephone, desk a copy of the yellow pages and a drive to succeed.
Ice Recruitment is a small boutique IT recruitment company who are a specialist recruitment partner for the IT channel. They work exclusively partnering with VARS, LARS, IT Resellers, Distributors, Vendors, Specialist niche resellers and software & services businesses.
GSR2R are a recruitment to recruitment company based in London. Historically their growth had been organic. In 2011 Cheryl Wing became the main director with a personal goal of ‘pulling’ GSR2R into the twentieth century.
Turro specialise in providing recruitment services to the health and social care sector, with a focus on filing management and senior positions within the sector. Andrew Brindley, the MD has extensive experience in providing high-quality recruitment services.
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