Email marketing remains one of the most profitable marketing strategies for recruitment and staffing companies across the globe. The majority of organisations are sitting on a goldmine of untapped revenue that they never use.
Email marketing allows you to keep in touch with both candidates and clients on a consistent basis. Lets face it we all read our email on a daily basis especially when it is delivered from a trusted source who adds value; that is you.
Because of the buyers cycle it is rare that ‘people’ in our case candidates and clients will ‘buy’ from us straight away. They need to be nurtured along the way so that when it comes time to change career or build a team you will be their logical choice
