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Rachel Constant Taylor is the MD and owner of Constant Recruitment, a specialist tech Recruiter with over 17 years of experience placing thousands of candidates in permanent roles.
Rachel joined Superfast Circle last year because she wanted access to content to improve her brand awareness.
Little did she realise all the other ways that being a member would improve her results. In this case study, you can read, watch, and listen to her story.
I had so many balls in the air and felt like I was constantly lurching from one thing to the next without a clear sense of direction, and I knew that I needed to change.
I was previously trading under another recruitment company name and brand. I was only a little over 12 months of being solo when I first came across Sharon on a TEAM webinar.
I was certain I needed to grow the business from just me, and I knew marketing would be a big part of that. I was used to having a Team around me, so juggling all these multiple balls was exhausting.
The main challenge was time, and as much as I have always known how important marketing is, with so many to-dos on the list each day, marketing would be pushed to the bottom, which was an increasing worry for me.
In a nutshell, I wanted content, direction, and guidance.
I was trying to write my own content, which was incredibly time-consuming. Not only writing but then thinking about what I would write next.
I tried a few options, such as outsourcing the blogs, but the quality was very mediocre and didn’t sound like me, and I felt it was clickbait with no real value to the article, which was absolutely not what I wanted.
So, I took the writing back on myself when I had a free evening, but what I produced was sporadic, and I would go weeks, maybe even months, without producing any new content.
I had no consistency, sense of proper direction or plan; I was trying whatever sprung into my mind.
Also, being a solo recruiter at the time, I had no one to bounce ideas off of; being solo can be very lonely.
I had seen them on LinkedIn, and then Sharon presented at a TEAM’S event, and I was hooked: I felt she was speaking directly to me.
We then had a more in-depth meeting, where I was sure this was what I needed and had been waiting for. However, being in recruitment, I was constantly being approached by “marketing” people trying to tell me they had the ‘golden gun’ and I had previously heavily invested in some of these ideas only to be disappointed.
I was hesitant because I knew I didn’t have the depth of Marketing knowledge to really be able to tell the good from the bad.
I felt that SFC’s (Superfast Circle) way of thinking and quality first aligned with my goal.
They had been around for over 15 years and really understood the recruitment industry and the challenge of marketing to two distinct groups of candidates and clients.
More time, a plan, consistency, new ideas, accountability, and be encouraged.
I got immediate results within the first month of embarking on the reignite campaign; I was dubious, but yes, I had an immediate win of a new vacancy.
I now have structure, so I mail to candidates and clients monthly, giving them valuable information, such as the latest blog.
One report on neurodiversity seemed to strike a chord with my clients within 10 minutes of mailing; 3 clients replied saying they were actually about to send me new roles.
Coincidence? I think not. These were my bread-and-butter roles – Support Engineers in the £30k – £35k bracket, and I immediately filled 2 of 3 roles.
I have multiple comments now from clients and candidates complimenting me on the quality of the blogs and reports I produce, how they enjoy them, and how they make a change from “other recruiters” who only contact them to ask for roles or to spec a CV to them.
I had a contact, an HR Manager I used to recruit for when she worked at a past company, 10 years ago; She contacted me on LinkedIn to see if I would like to fill their CTO role.
I said wow, I’m so touched you remember me. She laughed and said I couldn’t forget you as I see all your posts on LinkedIn.
I achieved more because I have had advice from Denise and Sharon on how to run email campaigns and providing the campaigns themselves.
Plus advice on my new website (about to go live).
The coaching calls we have every week are very useful. Even when you don’t think you have any questions, they are a hotbed of ideas.
On one call, I heard about Hinterview from another business owner. I decided to use it, and my clients are in raptures about it already!
Even last week, again, another recruiter spoke about an offboarding service she offers, which sparked my brain. This is something I have just started and hope to roll out soon.
It has been a tough year for recruitment, and consequently, my overall business growth has only been 10%.
However, I would have looked at a loss and not growth this past year without the marketing.
Marketing is a slow burner that builds. The market seems to have picked up, so I look forward to the coming year.
With a sensible marketing strategy in place, I am now ready to grow.
In the past few months, I have taken on a full-time 180 recruiter, have my daughter working for me part-time, and am looking to hire two more people within the next six months.
Now I feel confident that we have the fundamentals in place to succeed and feel proud of representing Constant Recruitment.
Personal goals – wow! This was an unexpected bonus.
I have been very reluctant to do anything involving having my photo or video taken. Still, with gentle encouragement and coaching from Denise and Sharon, I am now spending most of my day on video and sending them out to clients!
This would not have happened a year ago; I would have only given it a 5% chance of happening. As part of my marketing plan moving forward, I intend to post video content to social media platforms at least once a week but hope to increase this to 3 times a week by the summer.
The event in November was a game-changer for me. Having just had a setback with a long-term client going bust, I was feeling very low; in fact, I nearly didn’t go.
Apart from the marketing training, Sharon did a piece on mindset; maybe she could read my mind, but it was just what I needed to hear, and it really gave me my spark back.
I came back and felt excited again about my business. Instead of seeing the problems and fears, I saw the opportunities, and things really started to pick up! It really was quite remarkable.
I have started time blocking my day, so the day doesn’t run away with itself, and I get on with some of the tasks that are important but maybe not my favourite – (I was making excuses to myself before and just not doing them)
The advice, which is comprehensive, from helping me write a PowerPoint presentation in record speed to new service offering marketing material, is like having two marketing directors on call 24/7.
They are both fantastic, warm, welcoming, enthusiastic, and nurturing.
I emphasise quality recruitment, focusing on the SME market, which is my happy place, and I feel I can add value.
Denise and Sharon focus on quality, and their happy place is also with the micro and small SME businesses where they feel they can offer the most value.
This isn’t just about getting content delivered each month that you can use; it is more like having the luxury of having marketing directors working within your company. Who knows and understands the recruitment and search sector? This would be unaffordable for micro-recruitment businesses like mine.
You will get invaluable support from Sharon and Denise and inclusion in a very supportive community where you can speak with other recruiters who all genuinely want to help each other.
There are so many resources you can tap into and use that I have barely scratched the surface.
It is not just for one person; your team can get involved if they want to.
Ideal if you are looking to grow and get organised whilst being in a safe pair of hands.
Joining Superfast Circle has been a transformative experience for my business; Constant Recruitment, and me personally.
The support and resources available are amazing, providing content and marketing direction while understanding the recruitment industry’s unique challenges.
Being included in a supportive community of like-minded recruiters has been a game-changer. Everyone is eager to share insights and help each other succeed. If you want to grow, get organised, and be steered through the complexities of marketing in the recruitment sector, then this is a no-brainer.
More than just a service to me; I feel it is a partnership delivering growth, creativity, and confidence in my marketing strategy.
Rachel Constant Taylor – Managing Director
To find out more about working with Superfast Recruitment or joining our Superfast Circle Programme please fill out the contact form here.
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Joining Superfast Circle has been a transformative experience for my business; Constant Recruitment, and me personally.
The support and resources available are amazing, providing content and marketing direction while understanding the recruitment industry’s unique challenges.
Being included in a supportive community of like-minded recruiters has been a game-changer. Everyone is eager to share insights and help each other succeed. If you want to grow, get organised, and be steered through the complexities of marketing in the recruitment sector, then this is a no-brainer.
More than just a service to me; I feel it is a partnership delivering growth, creativity, and confidence in my marketing strategy.
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