Marketing Strategies for 2025: A Guide for Recruitment Professionals
As we approach 2025, I want to share some fundamental marketing strategies that will make a significant difference for your recruitment business. This year hasn’t been the easiest for many people, as several of you have shared through your emails. However, by focusing on these core elements and maintaining consistency, you can set yourself up […]
Recruitment Marketing: Getting Ready For Your Next Quarter
Welcome to Episode 427 of the Recruitment Marketing and Sales podcast. I’m recording this as we approach the end of June, which, for those of us in the UK, US, Canada, Europe, and Europe, is the end of Q2 in our calendar year. For multiple listeners in Australia, it’s the end of your business year. […]
How Does Marketing Grow Your Recruiting and Search Business
Today, I want to discuss how marketing specifically grows your recruiting and search business. I want to talk about this today because it has come up on several calls recently. As I mentioned in the podcast intro, how marketing works is a logical question, especially if you’ve never really done marketing before. Maybe you’ve always […]
Planning Your Marketing is a Gamechanger
I want to talk about planning today because we are coming to the end of Q1 and moving into Q2. As you know, I am a girl who likes to plan in 90-day cycles, so it is time for review and planning. 90-day planning was one of those amazing things I got from corporate life, […]
The Many Benefits of Marketing SOPs: Standing Operating Procedures
Last week we discussed the benefits of having marketing systems; you can access the post here. As you set up your marketing system, it does not take a genius to work out that there will be multiple moving parts, often delivered by several team members. The tasks aren’t hard, though; they do need to be […]
Recruitment Marketing Actions This Summer
This week we are discussing recruitment marketing actions for our to-do list for summer and what we might want to focus on over the coming months. As we’re talking about the midyear and tasks over the summer, we have decided to do something we’ve not done for a while. We often would run physical events […]
The Best Questions Ever To Use In Your 90 Day Marketing Review
This week our focus is your marketing review. As many of you know, we’re big fans from our corporate days of the 90-day planning process, which works incredibly well if you want to keep on track and keep things happening in your business. Today I want to share the questions we use that we’ve been […]
Marketing For Recruitment Companies – Long Versus Short Play?
Marketing for recruitment companies on the surface can appear complex. In reality, all you need to do is approach your target market with relevant offers consistently using a range of different strategies. I know there is a touch more to it than that, but you get the picture. Earlier this week in our Facebook group, […]
The 5 Step Formula To Move Forward Now
The easy path to selling more in your recruitment company? A question every business owner wants an answer too; especially as this strange year rumbles on! This isn’t going to be a long post. It doesn’t need to be. At some level, this is going back to basics and that might just be what you need […]
The Power of Process and Your Marketing Results
Excuse any rogue typing errors! This is a direct transcription of the the video for your benefit. I am surrounded today by lots of process maps for marketing. And the reason is that this time next week we will be with our Superfast Circle members for our November two day marketing retreat. And as […]