Marketing Channels for Recruiters: What Recruiters Need to Know About LinkedIn This Year
LinkedIn is the one platform almost every recruiter already uses. That is a good instinct. The catch is that most recruitment and search business owners lean on it for one job, sourcing candidates, and leave the more valuable job, winning clients and building a brand, largely untouched. So let me give you an honest breakdown […]
What Recruiters Need to Know About Facebook This Year
Let me start with a question I get asked more than almost any other when it comes to marketing channels. Should I be using Facebook for my recruitment business? It usually comes with a follow-up. Is it not just for personal stuff now? Has everyone not moved on to LinkedIn or Instagram? Is it worth […]
Marketing Channels for Recruiters : What Recruiters Need to Know About Instagram This Year
This is the first in a new series where I take you through the main marketing channels one at a time, from Instagram and LinkedIn to YouTube, TikTok, email and paid ads, and give you the honest picture on each one. Here’s why I’m doing it. One of the questions we get asked more than […]
Don’t Pay The Reset Tax With These 7 Marketing Tasks for Your Summer
Summary Most recruitment business owners stop marketing over the summer and restart in September. That restart carries a hidden cost: lower reach, a colder audience and a first month back spent recovering ground you already owned. Marketers and BD professionals call it the reset tax. This post sets out seven marketing tasks for the summer. […]
Imposter Syndrome Is Keeping Your Recruitment Business Small
Key Takeaways From This Post In this episode of The Recruitment Marketing and Sales Podcast, Sharon Newey explores why imposter syndrome disproportionately affects the most capable recruitment business owners, what it actually costs commercially, and three practical actions you can take this week to start showing up with the authority you have already earned. You […]
How to Build a Thought Leadership System That Runs Without You
Quick Summary of This Post This post explores why thought leadership is no longer optional for small recruitment businesses, why most attempts at consistency fail, and how to build a practical five-component system that keeps your voice in your market without requiring you to start from scratch every week. If you run a recruitment business […]
You Are Not Losing on Price. You Are Losing on Positioning
Marketing positioning is the topic we want to talk about today. Picture the scene; A client calls. The brief is good, right in your market, and you know you can fill it well. Then they say it. “We have had a cheaper quote.” So you do the maths. You come down on the fee. You […]
Recruitment Marketing: The Visibility to Revenue Framework™
You post on LinkedIn. A few people like it. Maybe someone leaves a comment. And then nothing happens. No client call. No new brief. No obvious return. So, you shelve it and get back to billing. Sound familiar? The problem is rarely that you chose the wrong platform or posted at the wrong time. The […]
The Marketing You Stop Doing Is Costing You Most
You have done it before. You did not mean to. But there it is. Two months have slipped by and you have not sent an email to your database. Your LinkedIn has gone quiet. The blog post you were going to write is still sitting in drafts. You only realised when a competitor’s content popped […]
The Content Mix That Actually Works This Year
There’s a lot of confusion about short-form and long-form content, and we hear it almost every week in our coaching conversations. Some people are convinced short-form is all they need. A few LinkedIn posts a week, the occasional quick video, and that’s the marketing taken care of. Others know they should be producing something more […]