Setting Priorities for Your Recruitment Business – Episode 2
Last week, we talked about why strategic prioritisation matters and how it creates your unfair competitive advantage. We looked at how the spray-and-pray approach is costing you 5 times as much to acquire clients, resulting in 52% lower marketing ROI and 40% higher client churn. More importantly, we discussed how strategic prioritisation transforms your business: […]
Setting Sales and Marketing Priorities For Your Recruitment Business Part One
Setting Sales and Marketing Priorities is the topic of the next couple of podcasts as we end one year and move on to the next. Sharon and I have been working with recruitment business owners for approaching nineteen years now, and there are a couple of things we see time and time again from brilliant […]
Candidate Care: Your Secret Business Weapon With Sandra Karamitelios
This week’s post and podcast is about candidate aftercare and why it matters more than you might think. I’m chatting with Sandra Karamitelios from Recruitment Central in Australia, who’s been in the recruitment industry for over 20 years. She’s transformed her agency’s approach to aftercare, turning what was once a loose, repetitive process into a […]
Pricing Strategies for Recruitment Companies: An Interview With Jon Brooks
This week’s post and podcast are about recruitment pricing strategies and how to communicate the real value of your services. This podcast is one of our expert interviews, where I got an opportunity to speak to Jon Brooks, who has a unique position in our industry. He’s the only person in the world who specialises […]
The Quiz Marketing Revolution: How Interactive Assessments Are Transforming Lead Generation
Here’s a question: What if I told you there’s a marketing tool that converts and educates your prospects about what they need, AND makes them genuinely like you more? Sounds too good to be true. Stay with me because we’re talking about quiz and assessment marketing, and no, this isn’t some gimmicky Buzzfeed “Which sandwich […]
The Power of the Pause: Why Taking a Break Makes You a Better Recruiter
Today, I want to share something that happened recently that completely changed how I think about our business—and it might just transform how you think about yours, too. So, I’ve just moved house. And if you’ve ever moved, you know it’s chaos, right? Boxes everywhere, trying to find the kettle, wondering where you packed your […]
10 Ways to Leverage a Single Blog Post for Maximum Impact
How often have you spent hours crafting the perfect blog post, hit publish, shared it once on LinkedIn, and then watched it disappear into the digital abyss? If you’re nodding along, you’re not alone. Most recruitment business owners treat their blog posts like one-hit wonders, missing out on the goldmine of content opportunities under their […]
Why Recruitment Blogs Still Continue to Drive Business Growth in 2025 and Beyond
Today, we’re tackling a question I hear from recruitment business owners: “Is blogging really worth it anymore? Everyone’s talking about TikTok, LinkedIn videos, and AI chatbots. Why should I invest time in blogs?” While the digital landscape keeps evolving at breakneck speed, the data tells a completely different story. Companies that blog are seeing 67% […]
Your End-of-Year Marketing Push: Practical Strategies for Recruitment Business Owners
If you’re a recruitment business owner listening to this in late 2025, you’re probably thinking about finishing the year strong and setting yourself up for a brilliant 2026. Here’s the thing – the recruitment market is more competitive than ever, and standing out requires more than just being good at what you do. Today, I’m […]
Why LinkedIn Messenger Should Be Core To Your Recruitment BD Strategy
This week’s post and podcast explore LinkedIn Messenger campaigns and why they should be a core part of your ongoing business development efforts, not just a tool you reach for when desperate for leads or trying to fill last-minute jobs. Most recruiters only message on LinkedIn when they need something, but the real magic happens […]