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(Please excuse any typing errors.)
When it comes to LinkedIn are you desperate or are you detached when you are selling and marketing your recruitment brand online?
An interesting topic and one that came about through a conversation with one of our GrowthAccelerator coaching clients last week. We were talking about how to utilise LinkedIn in a slightly different way and that’s the subject of today’s podcast. The reason why we wanted to talk about this particular subject today is Sharon and I see the many different ways that people utilise LinkedIn from a marketing, search and sales context in recruitment.
The subject came up at a coaching day we were running for one of our GrowthAccelerator clients last week. They’ve been using various strategies that we suggested to them a while ago around how they can leverage LinkedIn for their own recruitment organisation. Our client explained that initially, they were a little bit sceptical about implementing the strategies we had discussed. This was because we were suggesting things that weren’t pushy, and we were coming from a place of detachment.
What I mean when I say detachment is that as a recruiter I am thinking, “You know what? I’m here. I’m a recruiter. I’m really good at what I do and I can definitely help you find that next role or I can help you find that dream candidate”. Now having the ability to know that you can deliver that service, then the recruiter can become more detached.
There’s nothing worse than the smell of desperation when someone is contacting you on LinkedIn or wherever, and you know all they really want to do is pitch you. At some level, I can understand. I’ve worked in sales myself. Sometimes if you’ve got a target to hit, you can come across a little bit too enthusiastically at times and this can come across as desperation.
People in today’s social selling environment are not looking for desperation. They are looking for experts and engagement and they are looking for people that can say “Hey this is me. This is what I do and I can help you. It would be great to get in contact”. It’s like you take a step back in the way you are dealing with people.
That’s a very quick podcast today. I am actually over in Australia at the moment for a marketing conference and I just wanted to get this out to you. So are you desperate or are you detached when you are talking to people? In summary, think about how you approach people, what offers you make to them with regards to adding value first before you then offer your services and be detached.
If you are using the strategies that we teach consistently, clients and candidates will start to come to you. It’s just the way that it is and it will happen because you are standing out from the crowd.
This is Denise from Super Fast Recruitment saying bye for now!
P.S. Would you like help with your sales and marketing strategy? You might qualify for GrowthAccelerator funding. To find out more fill out our contact form here.
This podcast was hosted by Denise Oyston. Follow us on Google+
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