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What You’ll Learn in this Post and Podcast

Today, let’s talk about social media marketing on LinkedIn. Are you worried that posting on LinkedIn will make you look like an influencer? You’re not alone. In this episode, we tackle the concern head-on and explain why consistent visibility isn’t about chasing likes; it’s about building authority.

We explore the difference between recruiters who only appear when they need work (and are categorised as “available”) and those who maintain a consistent presence (and are seen as “busy and successful”). You’ll learn why being a trusted advisor who educates and adds value is completely different from performing for an audience and how sharing genuine market insight positions you as the obvious choice when hiring needs arise.

With a real client example showing how consistent content led to retained work after 28 years of contingency-only recruiting, this episode makes the case that visibility creates choice, and the answer to noise isn’t silence, it’s being the signal that cuts through.

Today I want to address something that’s been circulating on LinkedIn and in conversations with recruiters for several weeks.

I recently posted about the importance of consistent visibility on social media, and it sparked a really interesting response. Someone pushed back and said, “I don’t want to become an influencer. I think too many recruiters are acting like influencers now, and honestly, isn’t all this content just adding to the white noise?”

And you know what? They’ve got a point. Sort of.

There IS a lot of noise on LinkedIn. But here’s what I want to explore today: the problem isn’t posting content. The problem is posting the wrong content for the wrong reasons.

So, let’s dig into this. What’s the difference between being an influencer and being a trusted advisor? And why does consistent visibility matter for your recruitment business?

1. The “Busy and Successful” vs “Available” Perception

Let me start with something I see happening frequently.

Most recruiters only become visible when they need work. They post jobs when they have open roles. They reach out to clients when their pipeline is empty. They suddenly appear on LinkedIn when things get quiet.

And here’s what happens: clients unconsciously categorise them as “available” rather than “in demand.”

Now contrast that with recruiters who maintain consistent visibility. They share insights regularly. They comment on industry trends. They provide value continuously, not just when they need something.

These recruiters get categorised as “busy and successful.” They’re seen as the go-to experts in their space.

Which category would you rather be in?

2. The Difference Between an Influencer and a Trusted Advisor

Now, let’s address this influencer concern head-on, because I think this is where the confusion lies.

Influencers chase likes and followers. They post content designed to go viral. They’re performing for an audience.

A trusted advisor? Completely different. A trusted advisor shares insight that helps their audience make better decisions. They’re not performing. They’re educating and adding value.

For recruiters, this means sharing information such as hiring trends in your sector, what candidates are actually looking for right now, salary movements, common mistakes you’re seeing hiring managers make, and insights from your actual work in the market.

This isn’t about being an influencer. It’s about positioning yourself as someone worth listening to. Someone who understands the market. Some clients want to work with you before they even pick up the phone.

3. Yes, There’s Noise. But Silence Isn’t the Answer

The commenter was right that there’s a lot of white noise on LinkedIn. But here’s the thing: the solution isn’t to stay quiet while your competitors dominate the conversation.

The solution is signal over noise.

What we see working for our clients is structured content themes. Things like a weekly market pulse, role spotlights, polls about industry challenges, and posts about common client mistakes to avoid. When you have a structure, it’s easier to produce content, and it’s easier for your audience to know what to expect from you.

Proactive commenting on target clients’ posts is another high-impact activity. You don’t even need to create content to build visibility. The goal isn’t to sell in comments. It’s to demonstrate insight and build familiarity over time.

And here’s something the research backs up: between 61 and 81 per cent of people will visit a website or social profile before they engage with a company. Your clients are checking you out before they respond to your outreach. What do they find when they look?

4. Real Results from Real Recruiters

Let me share a quick example from one of our clients, Steve Lea at Coalesce Recruitment.

Steve had been in engineering recruitment for 28 years. Always contingency, always competing on price. When he committed to consistent content, something shifted.

His LinkedIn connections increased by 35%. He secured 8 new clients in just eight months. He generated £26,000 in net fee income directly from LinkedIn candidate engagement. And here’s the big one: he secured his first retained work after 28 years in the industry.

What Steve said really stuck with me: “Fee negotiations became almost secondary. The clients had already bought into my expertise through the consistent content. They could see the value I offered before we even discussed terms.”

That’s not being an influencer. That’s building authority. That’s becoming the obvious choice in your market.

5. It’s About Being There BEFORE They Need You

Here’s the fundamental shift I want you to think about.

The recruiter who posts helpful insights regularly is the first call when a hiring need arises. They’re already known. They’re already trusted. The conversation starts from a completely different place.

The recruiter who only appears to sell? They’re competing with everyone else, sending cold outreach. They’re starting from zero every single time.

Visibility creates choice. When clients and candidates know who you are before you contact them, you stop competing on price. You no longer have to justify your fees. The trust is already there.

So let me bring this together.

Should you worry about becoming an influencer? No. Because that’s not what we’re talking about here.

We’re talking about being visible between placements, so you’re top of mind when opportunities arise. We’re talking about sharing genuine insight from your market, not posting fluff to chase likes. We’re talking about building the kind of presence that has clients coming to you, not you chasing them.

Yes, there’s noise out there. But the answer isn’t silence. The answer is the signal that cuts through.

Consistency beats perfection. You don’t need to go viral. You need to show up regularly with something useful to say.

The recruiters who do this? They get categorised as busy and successful. They get the first call. They win the retained work. They stop competing on price.

That’s not being an influencer. That’s being smart about how you build your business.

Thanks for listening. If this episode resonated with you, I’d love to hear your thoughts. Drop us a message, leave a comment, or better yet, share it with a fellow recruiter who might be wrestling with this same question.

Until next time.

Denise and Sharon

How We Can Help

Knowing you need to post consistently is one thing. Actually doing it when you’re busy placing candidates and winning new business is another.

That’s where Superfast Circle comes in.

Our members get access to a library of ready-to-use, recruitment-specific content, so you can show up consistently without staring at a blank screen, wondering what to post. We’ve done the hard work for you.

If you’ve been thinking about how to build your authority without it taking over your week, book a call to find out how we can help.

www.superfastrecruitment.co.uk/call