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As a recruitment business owner, it can be challenging to manage and direct all aspects of your business, especially when it comes to marketing, a skill set that many leaders in the recruitment and staffing space haven’t developed yet.
Yet the truth is marketing is critical to the growth and success of your business, especially in the uncertain and strange times we are now experiencing.
Marketing is about creating demand for your service that your consultants can convert into clients and placed candidates.
• What strategy could work best for you in your sector and where you are currently?
• What should your first step be?
• What are the basics to nail before you move to more advanced strategies?
• What should your short, medium, and long-term goals be?
All logical questions and one a marketing director is best placed to help with.
What are your options? Enter your outsourced virtual marketing director. So let’s talk about their many benefits, where and how they can help, and how you can find someone ideal for you.
Expertise and Experience
One of the primary benefits of using an outsourced virtual marketing director is that they bring expertise and experience to the table.
Marketing is complex.
Made more so in the last few years as digital marketing, tech stacks in recruitment, and A.I. have made marketing more powerful yet even more challenging to get your head around.
Marketing in the recruitment and staffing sector requires a deep understanding of the industry, target audience, and current trends.
Even the best marketing exec, manager, or director can occasionally struggle to get their head around creating demand with two separate groups: clients and candidates.
An experienced marketing director will have the knowledge and skills to create and implement effective marketing strategies that will help your recruitment business grow.
A Cost-Effective Investment Option
Hiring a full-time or even part-time marketing director can be costly. For micro and small SME recruiters, this type of headcount is expensive. Factor in a salary of around £/$ 50-80k plus benefits depending on where you are in your particular country, where you are in the world, and their experience level.
Common sense says it’s not viable.
It’s a huge salary drain for a company that might only be currently turning over less than £/$500k, and yet the inputs from someone like this will be pivotal in taking you to your first million.
Here is the good part of working with an outsourced virtual marketing director.
First, they are not another employee that needs to be managed by you, yet you can have their input on a call or Zoom/Teams meeting at a fraction of the cost exactly when you need them.
This is one of the reasons we set up Superfast Circle in the first place. We knew our clients wanted more clarity and direction on their next steps, and this was where we could help them when they needed some quick input.
They Keep Ahead Of The Game
Recruitment businesses are dynamic, and marketing strategies need to be flexible to keep up with changes in the industry and the market in general. Your outsourced marketing director will keep themselves ahead of the game, always!
They have to that is how they make their living. They know you need their support and advice, so they make sure they take part in additional training and conferences, so you don’t have to factor in the resource to make this happen; that is both time and money. Because they are ahead of the game, you will be too.
They Support You and Your Marketing Assistant
More recruitment and staffing companies are recruiting marketing executives, marketing apprentices and administrative assistants to support their marketing efforts.
Which is a smart strategy for anyone that wants to compete in the market. More hands are helpful as long as they know what they should be doing 🤷♀️ , which isn’t always the case.
Marketing Executives are often individuals in the early stages of their careers with less knowledge of the complexities of the recruitment industry and what strategies do and don’t translate from mainstream marketing.
Apprenticeships are a great thing. The challenge is they are theory-based rather than practical and simply are not recruitment marketing-focused, making it difficult for junior marketers to learn their craft.
Having worked with many marketers over the past few years, we have seen them struggle with a lack of direction, not understanding the client and candidate marketing dynamic, and not knowing where to prioritise their time to get the best results for their manager, you.
Did you know your outsourced marketing director can help here too?
They can give direction on what strategies to use, usually how to do them, and they act as a mentor to your junior marketer, giving them support, training, and direction.
No more wondering why your marketing apprentice isn’t delivering what you expected anymore.
A Competitive Advantage: Improved ROI And More Time
Effective marketing that creates demand with candidates and clients can help you get a higher return on investment (ROI) for your recruitment business.
Fact: An outsourced virtual marketing director can help you design, plan, and create strategies that work in your sector.
Some might even have template campaigns you can use; they have tested that work. That way, you stand out from the competition; You can read about our tested campaigns and how to access them here.
Marketing is a busy discipline that creates results, and it also takes time, especially for you as a recruitment leader when you aren’t sure you are heading in the right direction.
Your virtual M.D. will save you days of time each month and a lot of salary you won’t have to pay; while at the same time giving you a competitive advantage over other small recruitment companies in your sector.
Fancy A Chat About Working With Us As Your Virtual Marketing Director?
What if you could have access to the two of us as your virtual marketing directors like other members of Superfast Circle? We have 15 years of experience delivering marketing services and strategy in the recruitment sector, plus over twenty years before that in our corporate director roles.
Have a look at our case studies and testimonials and then book a quick call here and let’s have a chat about how we can help.
