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This is Denise from Recruitment Marketing and Sales Podcast. I hope you and yours are well in this wonderful March that we’re all experiencing.
Today we’re talking about some really interesting questions that you can ask yourself, which will make you rethink your messaging.
We create a transcription of the majority of our podcasts. If you go to Superfastrecruitment.co.uk/blog, you will see all our podcasts there.
You can watch our video series at superfastrecruitment.co.uk/clf, but I also suggest downloading our audit checklist at superfastrecruitment.co.uk/mcl as it relates to some of the questions that I cover today. Fill your name and email address in, and it will download for you.
I have four questions for you to think about.
1. What Are You selling?
Think about the features versus the benefits and how you communicate what you sell. People will buy solutions to their problems. People tend to communicate the features of their service rather than communicate the benefits.
Think about what your particular recruiting service mean for your candidate or client. For a candidate unsure about what to do, you can remove all the stress and angst by representing them to a company. You can do that in multiple ways.
Think about clients and what you do for them. You help them build their talent pool, but what does that mean for them? Less stress, more productivity, higher revenues, or the ability to enter new markets.
2. Who Do We Help and How?
Who is your avatar or business persona, and how do you help them?
Do you help stressed-out business owners that want to scale but can’t find the right people?
Do you help a candidate that is good at what they do but not good at communicating that in an interview? How specifically do you help them? Many have been around a long time, they’re very good at what they do, but they do not communicate who and how they help.
When you look at your website, does it say who exactly you help and how you do it?
Be very clear in your communication about who you help. Communicate that on all your marketing collateral. People want to know who you are and if you can help them. Be clear and specific about:
- Is this a done-for-you service?
- Will you represent them to a candidate?
- Do you do the advertising?
- Will you help with the interviews?
3. Why Would People Buy From Us?
Why would people choose to buy from you and not others who do something similar? How strong is your offer?
Last year we looked at exactly how strong our offer is and how we can make Superfast Circle irresistible. We added more content and resources because that’s what our clients were struggling with.
4. How do You Make Your Offer Irresistible?
What would you need to do to ensure that your offer is a no brainer? How do you make it irresistible to your candidates and clients? Do some competitive research and look at what they are doing. What are the gaps? How can you add X, Y, and Z to your service, make a profit, and deliver things that your clients and candidates want?
Don’t assume you’ve got all that dialled in.
Start talking about the benefits again. Be clear on what you are selling, who you help, how strong your offer is, and why people would choose to buy from you and not others who do something similar? These are killer questions that you should be asking yourself all the time.
How We Can Help
We have many clients who are on for their best quarter because they implement what we teach and utilise the content and campaigns we provide.
Book your call and demonstration here if you want a quick chat to see how Superfast Circle can work for you too.
Thanks,
Denise
P.S. If you want to join Superfast Circle and would like to find out more, speak to us here.
