Why What You Like Does Not Matter
When it comes to your marketing you need to remember that your clients and your candidates are not you. It’s not a good idea to make decisions coming from that premise. That’s the subject of today’s podcast so let’s get into it. Why is it what you like doesn’t really matter? Unless of […]
How Are You Performing In The 4 Key Functions Of Your Business?
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) As I record this podcast we’ve got about 3 months left to the end of the year. It’s a good time for reflection and to think about how you may or may not be performing in the 4 key functions of your business. […]
How Are You Using LinkedIn Groups?
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) LinkedIn Groups – quite an untapped little gold mine for recruiters on many different levels and that includes search capabilities but also it includes how you use it as a marketing, positioning and branding tool for you and your recruitment company. […]
Commodity Or Consultant
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) Are you a commodity or are you a true consultant? As a recruiter, you have that word ‘consultant’ in your title. That’s the topic of today’s blog post and podcast. We answered a question for Jane last time around LinkedIn company pages […]
The Buyer’s Cycle
Transcription: (Prefer to read? Here is the transcription. Please excuse any typos.) One of the ups and downs of sales and marketing is that unfortunately our customers; as a recruiter, your clients and candidates, may decide not to purchase your services straight away. The harsh reality is; that they will purchase on their time scale. […]