Marketing Channels for Recruiters: What Recruiters Need to Know About LinkedIn This Year
LinkedIn is the one platform almost every recruiter already uses. That is a good instinct. The catch is that most recruitment and search business owners lean on it for one job, sourcing candidates, and leave the more valuable job, winning clients and building a brand, largely untouched. So let me give you an honest breakdown […]
Don’t Pay The Reset Tax With These 7 Marketing Tasks for Your Summer
Summary Most recruitment business owners stop marketing over the summer and restart in September. That restart carries a hidden cost: lower reach, a colder audience and a first month back spent recovering ground you already owned. Marketers and BD professionals call it the reset tax. This post sets out seven marketing tasks for the summer. […]
Recruitment Marketing: The Visibility to Revenue Framework™
You post on LinkedIn. A few people like it. Maybe someone leaves a comment. And then nothing happens. No client call. No new brief. No obvious return. So, you shelve it and get back to billing. Sound familiar? The problem is rarely that you chose the wrong platform or posted at the wrong time. The […]
The Marketing You Stop Doing Is Costing You Most
You have done it before. You did not mean to. But there it is. Two months have slipped by and you have not sent an email to your database. Your LinkedIn has gone quiet. The blog post you were going to write is still sitting in drafts. You only realised when a competitor’s content popped […]
Is It Time to Rip Out or Repair Your Marketing?
Today’s topic came from something I genuinely didn’t expect to be writing about. It started with a survey we had done on the outside of our house. The more I sat with it, the more I realised there is a real lesson in here for anyone running a recruitment or search business. So let me […]
Standing Out in 2026: Creating Content That Works Harder
Welcome to episode 497 of the Recruitment Marketing and Sales podcast, and I am your host, Denise Oyston. Today, we are wrapping up our kick-off series for 2026 about the what and how of Standing Out this year. Over the past few weeks, we have covered mindset, visibility, and re-engaging your database. If you missed […]
Standing Out in 2026 Episode One: Mindset Habits Every Recruitment Business Owner Should Practice Daily in 2026
Let me describe a morning that might sound familiar. You wake up. Before your feet hit the floor, you have already grabbed your phone. You are scrolling LinkedIn. Checking emails. A client has chased. A candidate has pulled out. There is a message from a team member about a problem. And suddenly, before you have […]
Your End-of-Year Marketing Push: Practical Strategies for Recruitment Business Owners
If you’re a recruitment business owner listening to this in late 2025, you’re probably thinking about finishing the year strong and setting yourself up for a brilliant 2026. Here’s the thing – the recruitment market is more competitive than ever, and standing out requires more than just being good at what you do. Today, I’m […]
7 Marketing Myths Killing Your Recruitment Business
This week’s post and podcast discuss the most common marketing misconceptions holding recruitment businesses back. I see these myths everywhere, and they’re stopping talented recruiters from growing their companies. Let me set the record straight on what’s working in 2025. After 18 years in recruitment marketing, I’ve heard every excuse in the book. From “marketing […]
Your Beliefs Are Holding Your Recruitment Business Back
This week’s post and podcast are about how your beliefs and thoughts are directly impacting the results you’re getting in your recruitment business. I’m talking about those stories you tell yourself that might limit your growth without realising it. I frequently encounter this with clients and prospects during discovery calls. I’ve noticed one pattern recently […]