7 Marketing Myths Killing Your Recruitment Business
This week’s post and podcast discuss the most common marketing misconceptions holding recruitment businesses back. I see these myths everywhere, and they’re stopping talented recruiters from growing their companies. Let me set the record straight on what’s working in 2025. After 18 years in recruitment marketing, I’ve heard every excuse in the book. From “marketing […]
Your Beliefs Are Holding Your Recruitment Business Back
This week’s post and podcast are about how your beliefs and thoughts are directly impacting the results you’re getting in your recruitment business. I’m talking about those stories you tell yourself that might limit your growth without realising it. I frequently encounter this with clients and prospects during discovery calls. I’ve noticed one pattern recently […]
Content Marketing: Evergreen vs Just-In-Time Planning for Recruiters
This week’s post and podcast are about content marketing, particularly the differences between evergreen and just-in-time content for recruitment businesses. As we move into summer, it’s an ideal time to review your marketing strategy, especially with many Australian listeners starting their new financial year in July. Suppose you’re new here, welcome! Reviewing your marketing approach […]
Insights from the NPA Global Recruiters Network Conference 2025
Today, gaining fresh perspectives can be the difference between success and failure. Recently, I had the privilege of attending and presenting at the NPA Global Recruiters Network Conference in Philadelphia. Industry leaders gathered to share insights on a range of topics, from business models to marketing strategies. What struck me most wasn’t just the content […]
Building a Brand That Creates Revenue With James Shenton: Case Study
James Shenton is the founder and managing consultant at Opus Resourcing, a boutique technical recruitment business with 19 years of industry experience. Operating across the UK, Europe, and the US, Opus specializes in mid to executive-level technical recruitment. Before joining Superfast Circle, Opus had built its business primarily through referrals and networking within the talent […]
Why Top Recruiters Are Moving Jobs in 2025: With Cheryl Wing
Welcome back to the Recruitment, Marketing and Sales podcast. Today we’re joined by Cheryl Winger, an expert in recruiting recruiters. With 25 years of experience, GSR2R partners with the recruitment market in two primary ways: recruiting recruiters directly and helping businesses bring recruiters in-house using their proven methodologies. Rather than being just a traditional recruitment […]
In Conversation With Venessa Vasilakeris: Recruitment and Psychometric Assessments
I’m Venessa Vasilakeris from the McQuaig Institute, where we help companies make better hiring decisions through our suite of psychometric assessments. We measure personality and cognitive ability – factors that are crucial in recruitment and overall talent management. With over a decade at McQuaig and extensive experience in contingency and retained search, I’ve seen firsthand […]
Why Competitors Become Allies: The Surprising Power of Professional Communities in Recruitment
I’m Sharon Newey, and today, I’m excited to share my fascinating conversation with Kerry Crockett, President of the NPA Global Recruitment Network. Kerry brings a unique perspective to our industry, having transitioned from a 15-year career as an occupational therapist to leading various nonprofit associations before joining NPA. Her journey and insights into professional […]
The Psychology Behind Successful Recruitment Marketing
In the fast-paced world of recruitment, marketing isn’t just another task on your to-do list – it’s a mindset that can make or break your success. In this video recording and podcast from one of our client training sessions, Sharon shares how our internal dialogue shapes our actions and, ultimately, our results. Whether you’re a […]
Mastering Multichannel Marketing With Cold Outreach
Cold outreach remains a powerful tool in our recruitment arsenal. Let’s face it – several of us in this room are here because of successful cold outreach. It works, plain and simple. But the landscape has changed, and we must adapt our strategies to stay ahead. Remember the days of pharmaceutical sales? Our version […]