The Secret Power Of Features, Advantages and Benefits

Transcription: [Please excuse any typing errors as this is a direct transcription] Let’s talk about Features, advantages, and benefits. You will probably remember from your sales training when you first became a recruiter, about the fact that you needed to profile your recruiting service and that it had a feature and then that feature could […]
Scientific Advertising

Update Looking for a free download of Scientific Advertising? I originally wrote this post some time ago after visiting a good friend of mine who taught me how to sell many years ago. Sadly he has passed on, and I miss him dearly. It’s relevant today as the way we connect […]