Mastering Multichannel Marketing With Cold Outreach
Cold outreach remains a powerful tool in our recruitment arsenal. Let’s face it – several of us in this room are here because of successful cold outreach. It works, plain and simple. But the landscape has changed, and we must adapt our strategies to stay ahead. Remember the days of pharmaceutical sales? Our version […]
The Secret Way To Make Cold Calling Work
Cold calling? Even the phrase ‘cold calling’ strikes the fear of dread into many a sane person, macho recruiters included. Contrary to popular belief. Cold calling isn’t dead and unlikely to be so anytime soon. As I am amusingly reminded by Sharon at every marketing presentation I make apparently I love to […]