F.A.B. Revisited: How This Sales Technique Can Help Your Marketing
When a candidate or client decides to work with you, they understand exactly what you can do for them as opposed to someone else. Important at this time of year when we have a major push towards making placements. So in today’s podcast, I am resharing a popular post of ours to help. Let’s get […]
The Secret Power Of Features, Advantages and Benefits
Transcription: [Please excuse any typing errors as this is a direct transcription] Let’s talk about Features, advantages, and benefits. You will probably remember from your sales training when you first became a recruiter, about the fact that you needed to profile your recruiting service and that it had a feature and then that feature could […]
Scientific Advertising
Update Looking for a free download of Scientific Advertising? I originally wrote this post some time ago after visiting a good friend of mine who taught me how to sell many years ago. Sadly he has passed on, and I miss him dearly. It’s relevant today as the way we connect […]