Harris Burns is a specialist recruitment business with strong knowledge and understanding of the Public and Not for Profit Sector.
The company has a reputation for extensive knowledge of the market, impressive networks, and the ability to provide a wide variety of recruitment solutions to clients and candidates alike.
Heather Clarke, MD, is a Public and Not-for-Profit Sector specialist with extensive experience delivering permanent executive appointments on a national basis. She recruits for Board, Senior Management and Specialist Finance positions.
Having exclusively recruited for the Public Sector since 2000, Heather has a deep understanding of diversity and a wealth of experience of delivering advertised search processes with particular strength in leading multi-vacancy campaigns.
She is an experienced Account Manager ensuring quality delivery, innovation and retention of several large accounts.
I saw some LinkedIn content; I think it was a download that attracted me because it absolutely spoke to me and what I was doing at the time.
I’m an established but small recruitment agency, but I don’t have a dedicated marketing department, so I knew that there was something there that I didn’t know.
I did attended a webinar and what I found was the messaging was so relevant to me.
The way it was delivered, it felt like Sharon and Denise were talking specifically to me and the challenges that I was facing.
And that impressed me, because I thought, ‘Well if they understand me and actually can talk to me, they’ll help me deliver marketing content to my clients that talks to them too.’
I had my first strategy shaping call with Sharon and the questions she asked me were really educational; things I’d never heard of or thought about, and it was so relevant and interesting.
And again, it showed the fact that she understood me because she was seeking to help me understand my clients; what they were looking for, and what solution I was providing.
I’ve worked with Superfast coming up for two years now, and I’ve increased the number of services that I take because of that very initial interaction, where we looked at who my clients were, how to attract them and how to improve my website.
I took those steps, and it’s been very much at my pace. Superfast is very responsive, very engaging; every time I’ve made a step and increased my knowledge and capability, I’ve become more aware of what that next step might be.
So, while I thought, initially, I’d join up for 12 months, by the time I was nine months in there was no way I was giving up at 12 months because I knew that there was more to come.
Part of the benefit for me, both in the Superfast Circle and working with Sharon and Denise, is the network of other business owners who are looking to do what I want to do too.
They’re not in competition with me, and we are mutually supportive and engaging, working together and learning and sharing from each other. Because as an MD of a recruitment business, it’s quite lonely at the top, so I really value having that interaction with other professionals.
I’ve taken big steps forward: first I joined the Circle, and now Superfast run my social media for me and write content and blogs – we’re talking about other things too.
They’ve introduced me to their network of other professionals. So, I now have graphic artists; I have somebody who does something extremely exciting with Google ads! So, it’s been an exciting process, and I still feel that there’s loads that they can support me with.
There is an immense amount I am learning; none of this stays the same. And I genuinely think it’s an excellent investment.
I had some ambitious goals when I started, and I’ve reached them at my two- and a-bit year mark rather than my five-year mark.
We look a lot bigger than we are. People see us; we are really visible. Harris Burns, as a brand now looks very established, very credible. It’s out there in the ether in the market. I get feedback from people I have not personally interacted with, who know who we are and what we do.
And I wouldn’t be in that position today if I hadn’t worked with Superfast.
Personally, my ethos is to be really good quality, deliver robust customer service, be very responsive, and really engage.
A lot of my clients have worked with me personally for 18 to 20 years. They almost become friends.
And I would say that that’s my relationship with Superfast. Not just Denise and Sharon, but the rest of the team that back them up.
My company’s values are all about quality, professionalism, responsiveness and nailing the delivery of results, and Superfast absolutely deliver.
I’ve had constant interaction with Superfast.
And when I’ve had an absolute problem, I’ve had some amazing responses. What I would say is, when you need advice, there are weekly calls; there is group interaction.
Also, I absolutely love the six-monthly get-togethers.
So, I think it’s at the individual’s pace and in their own way, and what I’m doing absolutely works for Harris Burns.
“Since engaging Superfast Recruitment to manage our social media, the traffic to our website has increased by 200% with a level of consistency that we’ve not achieved before. The shares are written in such accessible language with thoughtful variety that the approval process takes minutes every fortnight. I am delighted and wouldn’t hesitate to recommend Superfast.”
“We had been banging our heads against a brick wall with marketing companies who just didn’t understand the recruitment industry and how our business worked – then we found Denise and Sharon via their podcast and haven’t looked back! Since August, Sharon and Denise have been partnering with us, as one of their VIP clients, for all our content marketing. These ladies just get the recruitment industry, have a great understanding of the daily challenges we face. Due to the success we have had with Superfast Recruitment, we are now planning to roll out this marketing strategy across all our recruitment brands.
We would highly recommend the work that Denise and Sharon do to anyone looking to position themselves as a leader in their field.”
"I discovered the SFR podcast and enjoyed the weekly marketing insights, ideas and guest interviews. At that stage I had engaged an external agency to post and manage my social media accounts but didn’t feel they were adding any value to my business.
Reading through the SFR marketing checklist made me realise that I was missing a huge opportunity to increase my brand awareness, add value to my clients, generate inbound leads and ultimately increase sales revenue. I have continued the relationship because I am genuinely very happy with my decision to join the circle.
The monthly ebooks have been a valuable marketing tool
particularly through the recent Covid-19 period where we have wanted to provide additional support to our clients. The regular Zoom calls have also been a great touch point to discuss ideas or current challenges. I have also attended
two live training sessions remotely which have been excellent.
Last month we sent an ebook titled ‘The Ultimate Guide to Onboarding Remotely’ to a number of our clients. We received a job in the following day and filled the position by the following week. This was an outstanding result given our job flow has fallen off a cliff since the pandemic started.
Denise and Sharon have been fantastic to work with. They are experts in marketing and genuinely understand the recruitment industry. I highly value their professional advice and have developed my marketing knowledge significantly since joining the circle last year. It’s been a lot of fun and great to be part of a like-minded community of recruitment leaders. I am based in Sydney and Sharon and Denise have always scheduled calls and training at time that work for me too. "
"I stumbled across SFC’s podcast. At that time, I knew I had to do some marketing activities and was looking for some direction.
After I researched their offering and had my initial discovery phone call with Sharon, I decided to try SFC as they had Recruitment Industry knowledge. And I have continued to stay with them for the last 2.5 years as I find the service to be genuine and 100% sincere in adding value to their clients.
I have to say, the most significant benefit has been a strong content marketing strategy and helping me develop an overall marketing strategy for JobFitts. They helped me put together a marketing roadmap.
Being part of the SFC has given me structured strategies and tools to be front of mind in my market consistently. Which has led to quality inbound candidate leads.
Denise and Sharon are professional, honest, transparent and genuine, all of which are important for me and aligns with our business ethos.
Number of times they have patiently extended their time and helped me with special campaigns and projects, very resourceful around technology, reviewed design and marketing collateral, I found them to be very supportive and highly educational.
They certainly have the relevant experience and are committed to helping their clients grow."
We’re a fairly small and new company, and we have been trading for 6 years. Up until now we’ve relied mainly on word of mouth to find new clients and roles, hoping people will stumble across our website, or our own individual networks or past candidates have brought roles our way for us to work on.
No actual marketing strategy was in place, no marketing planning as such. We decided this year it was time to grow the business, branch out into new locations. We’ve been pretty London-centric but have recently opened up an office in Leeds. We want to attract new clients in this region and also start marketing the other side of our business which is our inclusive recruiting training workshops. I’ve stepped into steer this, I’m very willing and able but my background is not specifically in marketing, I was previously managing the company’s social media accounts.
So that’s where we were - we had the ‘why’ and we had the ‘who’ but we had no idea of the 'how’ …and that’s where Superfast came in! It was one of our directors who found Superfast Recruitment for us, after seeing a post of theirs on LinkedIn and clicking on one of their ads. We chose Superfast because they specifically help recruitment companies and sounded like they would be able to help us to achieve results really quickly.I love the fact that being part of the Superfast Circle means you can talk to other members of the group who are all at different stages with their marketing but they are all recruiters and are able to advise us on what we need to do to get to where they are. Weekly calls with Sharon and Denise are great - good opportunity to ask questions and learn about other marketing strategies and tools. Their feedback and tips on how to improve my blog posts and draft emails has also been really helpful.
Coming from a non-marketing background, the bootcamp is teaching me the basics of marketing in a clear and structured way. The series of videos cover all aspects of marketing planning and the monthly templates they send out are a great resource which we are basing our own reports and checklists on to be used as lead magnets in our marketing campaigns.
Any problems or questions we have we can raise in the Facebook group and Sharon or Denise or a member of the group will come back quickly with a helpful answer. There’s also technical help when we need it, for example if we’re struggling to get something to work on our website.
We’re only at the start of our journey with Superfast so it’s a bit too soon to say but I’m sure this time next year the training will have had a significant impact on our business, by helping us establish a proper marketing process and strategy with the ability to monitor and measure this success.
Working with Denise and Sharon is great. They are down to earth, really approachable, not all business speak! And they genuinely want to see us succeed as much as we do."I have used Denise & Sharon at Superfast for a number of years now and their results have been amazing.
Before we used them we had a LinkedIn company page with very little traffic visiting the page. Since we have engaged Superfast we have seen a gradual increase in the volume of both our company website and LinkedIn page.
They don’t have a magic wand and won’t get you results overnight but after a number of months there will be an increase in the engagement with your brand and more candidates responding to your vacancies."
"Marketing was an area I was conscious as a company we had little true knowledge of, and I wanted to engage with someone who could offer an element of handholding through the process of learning about content marketing and lead generation and improving our brand awareness for The Recruiting Office.
Superfast Circle was interesting as it gives me a touchpoint once a week where I can listen to other members, and what they were utilising and to ask questions directly.
When I started using the training in the boot camp it gave me a structured process as to how to start looking at our business and better understanding our target market, our prospective customers and how we interact with those. I’m very much processed driven, and I felt the boot camp gave me a process to follow through and act on and it’s allowing us to understand our customers and how we interact with them. "
"It is not difficult to find general marketing support, however I had struggled to find a company that understood recruitment or provided an actual roadmap of specific content and systems that I could adapt for, and adopt into, my business so easily. There is no vague rhetoric, promising you riches beyond your dreams here. They are recruitment specialists and it shows. Every issue that I have discussed with Denise or Sharon, they have seen it before and have responded with ideas, content and practical instruction for implementing easily into my marketing activity.
I saw results immediately. Within three months I had the basics in place and then the following three months was my best ever quarter in twenty years of recruitment. I could never manage to find the time to focus on marketing. I was just too busy delivering for my own clients and managing my team. I knew I had to do it, I just struggled to find a way. The Superfast team has held my hand throughout, have always made time to help us, no question was too stupid and no request was too much. The support that I have got from Denise, Sharon and the team at Superfast has been first class and I can correlate significant financial improvements and personal professional development directly to my time working with them."
We’ve been a member of Superfast Circle for a couple of years now. We wanted to improve our recruitment marketing offering (which was non-existent at the time), so I searched online for help and came across some videos that had been recorded by Sharon and Denise.
The information they gave was uncannily relevant to our situation – and now I know why! They were using some of the marketing techniques on me that we now use ourselves. However, more importantly, their values of transparency, honesty, integrity etc. appear perfectly aligned with our own.
So, I subscribed to their email marketing list. After a while I was contacted directly, and I was happy to sign up. We receive valuable insights from them every week, and they send a marketing template every month. Sharon and Denise are always (within reason) available to answer questions, and there is a community of like-minded recruitment business owners who are ready to help each other with guidance and support.
I recommend Superfast for anyone who wants to take their marketing to the next level – whether that’s level 1, or something more advanced. I trust Sharon and Denise, and the help and advice they give has been invaluable to us.
Our main problem when we joined Superfast Circle was, we had such a small client base over the last few months, and this is starting to change.
We already see the impact of that in terms of the responses we’re getting; candidate and clients commenting about the amount of marketing we’re doing and the sharing of really relevant information.
For me, that was the pivotal thing, and the last three months, my focus has been trying to follow up on the responses we’ve been getting from our marketing. It is definitely given me conversations I wouldn’t have had.
I had an interest in learning about the onboarding process.
I did some of my own research, but it just so happened to be that the SFC material that came out that month was on onboarding, so it was brilliant for me because it all aligned to what I was doing and I didn’t have to write it! And the remote working material as well; that has been a really well-received document. This has given me a real platform to reach out to people.
Since Covid-19, a lot of businesses have gone quiet, and we’ve done the opposite. We’ve now created a very different type of business. Even the people who’ve been on furlough, when they’ve come back the comments from our staff was ‘wow’; they thought that we’d been working hard, which we have, but it was also the fact that we had this support network in terms of what we were doing.
Our website traffic has increased, we’ve had some really strong results. We’re showing up in Google searches now; people are coming to us from Google and staying on our website for much longer.
In the last 30 days, our followers on LinkedIn have gone up by 336%; our unique visitors have gone up by 110%. There is no way we would have got anywhere near as much traction on our own; it’s given me a platform, and it’s clear that people are starting to want to know what Signet are doing.
Sharon and Denise speak in a really sensible language. I know if I pick up the phone and ask, I can have a conversation with them.
I think it’s the things they share with us and recommend that we do - we’re doing it, and it’s working. They give us the tools; we have to do it.
When Sharon and I first spoke, there was an instant connection. The fact that Superfast Recruitment’s values aligned with our own were pivotal to me because I’m a value-driven person so integrity is really important to me and everything I’ve seen in terms of the communication, it just felt like the right fit at the end of the day it is a truth that people buy from people.”
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