Meta Ads for Recruitment: What Facebook and Instagram Advertising Can and Can’t Do
This post looks at paid advertising on Facebook and Instagram, run through Meta Ads, and where it fits for a small recruitment, search or staffing business. It’s the paid companion to our earlier episodes on organic Instagram and Facebook. The short version is this: Meta ads can be genuinely useful, but they’re rarely the right […]
WhatsApp for Recruiters: Where It Wins You Clients and Candidates, and Where It Costs You Both
Ket Takeawys From This Podcast and Post WhatsApp is the highest open rate channel a recruitment or search business can use, but it deepens relationships you already have rather than starting new ones. What that means in practice: WhatsApp has more than three billion monthly users, with open rates of 95 to 98% against roughly […]
What Recruiters Need to Know About TikTok This Year
TikTok reaches around 24.9 million adults in the UK, roughly 136 million in the US and 10.2 million in Australia. That’s somewhere between a third and two-fifths of the adult population in each of those markets. The audience sits mainly in early- to mid-career stages, and because the For You Page hands out reach based […]
What Recruiters Need to Know About Facebook This Year
Let me start with a question I get asked more than almost any other when it comes to marketing channels. Should I be using Facebook for my recruitment business? It usually comes with a follow-up. Is it not just for personal stuff now? Has everyone not moved on to LinkedIn or Instagram? Is it worth […]
Imposter Syndrome Is Keeping Your Recruitment Business Small
Key Takeaways From This Post In this episode of The Recruitment Marketing and Sales Podcast, Sharon Newey explores why imposter syndrome disproportionately affects the most capable recruitment business owners, what it actually costs commercially, and three practical actions you can take this week to start showing up with the authority you have already earned. You […]
How to Build a Thought Leadership System That Runs Without You
Quick Summary of This Post This post explores why thought leadership is no longer optional for small recruitment businesses, why most attempts at consistency fail, and how to build a practical five-component system that keeps your voice in your market without requiring you to start from scratch every week. If you run a recruitment business […]
Recruitment Marketing: The Visibility to Revenue Framework™
You post on LinkedIn. A few people like it. Maybe someone leaves a comment. And then nothing happens. No client call. No new brief. No obvious return. So, you shelve it and get back to billing. Sound familiar? The problem is rarely that you chose the wrong platform or posted at the wrong time. The […]
The Marketing You Stop Doing Is Costing You Most
You have done it before. You did not mean to. But there it is. Two months have slipped by and you have not sent an email to your database. Your LinkedIn has gone quiet. The blog post you were going to write is still sitting in drafts. You only realised when a competitor’s content popped […]
The Content Mix That Actually Works This Year
There’s a lot of confusion about short-form and long-form content, and we hear it almost every week in our coaching conversations. Some people are convinced short-form is all they need. A few LinkedIn posts a week, the occasional quick video, and that’s the marketing taken care of. Others know they should be producing something more […]
Is It Time to Rip Out or Repair Your Marketing?
Today’s topic came from something I genuinely didn’t expect to be writing about. It started with a survey we had done on the outside of our house. The more I sat with it, the more I realised there is a real lesson in here for anyone running a recruitment or search business. So let me […]