LinkedIn Ads and Google Ads for Recruiters: Which One, and When
LinkedIn Ads and Google Ads are the two paid channels a recruitment business owner is most likely to consider, and the most common mistake is treating them as interchangeable. They are not. They do two different jobs. LinkedIn Ads sells identity: it lets you put your message in front of a defined type of hiring […]
Meta Ads for Recruitment: What Facebook and Instagram Advertising Can and Can’t Do
This post looks at paid advertising on Facebook and Instagram, run through Meta Ads, and where it fits for a small recruitment, search or staffing business. It’s the paid companion to our earlier episodes on organic Instagram and Facebook. The short version is this: Meta ads can be genuinely useful, but they’re rarely the right […]
Is Meta Advertising Worth It For The Recruitment and Search Sector?
Today, I want to talk about using Meta in your recruitment marketing. Meta is the new name for Facebook, Instagram, Messenger, WhatsApp, Mark Zuckerberg, and all his colleagues’ companies. I wanted to talk about meta-advertising today because it’s not something that people talk about an awful lot regarding marketing strategies for the recruitment sector. Your […]