The Power of Social Proof in Recruitment Marketing
This week’s post and podcast are about the power of social proof in recruitment marketing. In today’s competitive marketplace, candidates and clients check you out before deciding to work with you. I want to share why social proof matters, the data behind it, and practical ways to leverage testimonials and reviews to grow your recruitment […]
The 3 Part System for Recruitment Lead Generation
Today’s post and podcast are recordings from one of our most popular webinars: The Lead Generation Triad. This system helps you create consistent lead generation within your organisation or company. It will also work for you if you’re a solo recruiter or small micro recruiter. The important thing about this system is consistency, ensuring it […]
Your Recruitment Marketing Content Questions Answered
Hi there, everyone. This is Denise. I hope you and yours are well. Since our mini-series on content, a few questions about channels, posting frequency, LinkedIn Creator Mode, and other related topics have cropped up. I wanted to make sure I answered everyone’s questions properly. If you’re new here, welcome! The Superfast Recruitment blog and […]
Content Marketing: Evergreen vs Just-In-Time Planning for Recruiters
This week’s post and podcast are about content marketing, particularly the differences between evergreen and just-in-time content for recruitment businesses. As we move into summer, it’s an ideal time to review your marketing strategy, especially with many Australian listeners starting their new financial year in July. Suppose you’re new here, welcome! Reviewing your marketing approach […]
Content that Converts: Recruitment Marketing Content Assets
Today, we’re going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you’re in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […]
Recruitment Content Marketing: Engaging Both Audiences
This week’s post and podcast are the second part of our mini-series on content marketing for recruitment businesses. We’re diving into one of the most critical aspects of successful content marketing: truly understanding your audience and creating content that resonates with them. If you’re new here, welcome! Our website has 469 more podcasts that you […]
Content Marketing: The Recruiter’s Solution to Market Challenges
This week’s post and podcast discuss content marketing and how it can help recruitment companies address today’s market challenges. As one of our lovely clients once said, “The thing is, Denise, you don’t know what you don’t know.” Making connections about how content can help and where you can use it effectively can be incredibly […]
Marketing Batching to Build Your Recruitment Brand Re-Visited
Today, I want to talk about batching. I first recorded a podcast on this topic in 2017 and then updated it five years ago during lockdown. I thought it was time to revisit this topic because many people get caught up in marketing due to time overwhelm. How many hours do they have in a […]
Insights from the NPA Global Recruiters Network Conference 2025
Today, gaining fresh perspectives can be the difference between success and failure. Recently, I had the privilege of attending and presenting at the NPA Global Recruiters Network Conference in Philadelphia. Industry leaders gathered to share insights on a range of topics, from business models to marketing strategies. What struck me most wasn’t just the content […]
Transform The Way You Market Your Recruitment or Search Company With This Scorecard
Welcome to another episode of our Recruitment Marketing podcast. I’m Denise, and today, I want to discuss something that can really transform your recruitment, search, or staffing business in 2025. We’ve been working with recruitment business owners for nearly two decades and consistently seen that marketing can be a real challenge for many of them. […]