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Show Notes For This Podcast
0.40 – 3 ways to generate traffic
1.50 – Want more clarity and direction?
2.55 – Traffic is the first step to engagement
3.18 – 3 traffic channels
3.44 – Free traffic (well sort of!)
4.15 – Your current contacts #goldmine
4.41 – 3% are ready to buy now
5.05 – The magical 50% figure
6.00 – Do you have a good will campaign in place?
6.48 – SEO; does it still work? #yes
7.55 – What are the questions your clients and candidates asking?
9.23 – Social media can drive a LOT of traffic to your website and job search function
11.50 – ALWAYS capture names and emails
12.00 – Offer something of value
13.30 – Google can pick up your content
14.00 – Paid traffic remember R.O.I
15.00 – Buying a database still, works
15.45 – Google AdWords works!
17.12 – Re- targeting
18.00 – LinkedIn and Facebook specific targeting even to director and interest level
20.33 – Partnership and referral traffic
21.40 – Referral traffic will check you out first
23.33 – Strategic alliances can send you a ton of qualified traffic
25.00 – Guest appearances
26.00 – Which source will work for me?
Important
As an ambitious recruitment organisation, THE marketing strategy to master is email marketing. It will consistently deliver both candidates and clients.
