(Prefer to read? Here is the transcription. Please excuse any typo’s.)
Did you know that your search results including visual imagery get 40% more click throughs than text only search results. Hi! I’m Sharon Newey from Super Fast Recruitment with a recruitment marketing update.
So why are you and I more inclined to click through a link on the listings that has a video or an image. Well, it’s quite simple. People love images. They love video. We find it appealing and engaging and that includes the most senior executives and business owners. A piece of research reasonably suggested that 75% of senior executives watch work related videos on business related websites at least once a week.
So what? What does that mean to you as a recruitment business owner? Now here’s the thing — Imagine that that senior executive could be a potential client and they need candidates to fill vacancies. It could be that senior executive you’ve been looking for over the last few weeks.
Let me share one other little fact with you. If on your homepage of your website you have video, it will be 53% more likely to be found on the first page of Google. I can think of many business owners that wouldn’t want to have their website on the first page of Google or higher up on that first page of Google.
Now again, why is it that we love all of these visuals or imagery stuff going on? Well, let’s just head over to more scientific facts and figures for you. If you think about the general population, 40% of us love visual imagery. We find it easier to absorb information to process it and we can do it really quickly. Now, there’s a low percentage — maybe about 16% of people love listening to things which is why there is a growing trend of people listening to podcasts on iTunes on our iPhones.
Now, you combine visual and audio together in video and it’s a really powerful medium and certainly a medium that is growing and is going to continue to grow.
So what’s the take away message here from today’s video? It’s visuals – Use visuals in your communication, on your websites and in your blog posts. If you can, use some video built into your aspects of marketing.Thanks for listening I am Sharon Newey from Super Fast Recruitment with a recruitment marketing update. See you soon!
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