Next week we will have been in ‘lockdown’ for approaching five months.
Five months of my personal and business life gone; it is all a bit surreal.
We have gained and lost clients; it could have been worse, but we thought it might be better.
When you are a supplier to the recruitment sector, the impact of the pandemic is going to be felt by everyone.
Am I panicking? Not really.
Worry really is a counterproductive emotion.
I have been through more than one recession already, and then there are various other ‘things’ that have happened over the years that has meant the business hasn’t always run smoothly.
I suspect it has been the same for you too.
The good thing is I have never been afraid of hard work, and my experience has always been to put in the effort, and this too shall pass.
This time I am looking at a holistic approach. I’m a business owner working in a service business, so I thought I would share our plan.
Keep My Head in The Game
Marketing and sales work, I guess we all agree with that, and yet it is fascinating that you can give two people the same information and direction and one will get outstanding results and someone else won’t even start.
Weird…. well maybe.
Let’s be honest. I bet everyone listening to this podcast or reading this post hasn’t jumped on something and then later regretted it.
Hey, we can all have a bad day – I get it.
Yet it is amazing how many people procrastinate instead of taking their life or business by the scruff of the neck and just taking massive action.
It’s something I notice with all successful people. They take action, and they focus on some form of personal development.
It starts in our head by the way, so as a priority start handling your thoughts; I have been doing this a lot since March, and it is keeping me sane.
Thoughts create feelings which lead to actions and then results.
The problem is that sometimes our thoughts are not based on anything that is valid, or we get things out of perspective.
Generally speaking, we can’t change the circumstances in our lives though we can decide what our thoughts are about them; COVID being a prime example.
So how can we start to develop a mindset that serves rather than slays us?
Here is my plan.
Decide what you are going to start or re-kindle. I have restarted getting up early, journaling, meditating, and listening to specific podcasts and watching videos.
I have decided to stop drinking in the week (all COVIDs fault, of course!) and watching TV.
I am also in the process of decluttering; EVERYTHING—both from a business and personal context.
Years ago, I heard the mantra that your outer world is a reflection of your inner world. So even though I am working on my inner world, I didn’t think it would do any harm to start handling the outside work too.
I don’t know about you, but things niggle me and play on my mind, which then occupies my thoughts.
I know you would have thought I could have worked this through by now, but I haven’t.
So a young University student has done a number of jobs for us recently, and we have finally got hold of a builder to finish a series of maintenance projects that got parked last year when my mum in law was poorly and passed away.
I never realised how much having the shed painted, and new chippings on the drive could make me more motivated!
At a deeper level, this is all about self-care – something most of us need to work on.
If I want things to change it will always start with me.
Now, this may or may not work for you. It is always an idea to test things. We are human beings and getting up early, or journaling might not be your thing.
Maybe it is listening to music. You won’t know until you test it.
Review the Long Game
You might have read multiple posts on what you might now want moving forward now.
I am a doer!
I rarely stop.
So, enforced standing still over the last few months have made me reflect on several things.
This pandemic has to be taken in context.
Let me be clear. I feel for all the people who have lost their lives, and the heartache their families are going through.
The majority of us, though have been blessed. We are here – and we are safe.
If all you have ever done is work to a plan for this year and next, I can understand why you might be concerned. My mentor works to a 5, 10- and 20-year plan.
The World Wide Web has a lot to answer for because it has brainwashed us into thinking everything will happen immediately.
What is the rush?
Always have your eye on the long game. This is exactly what Oprah, Warren Buffett, Bill Gates and Elon Musk do.
Why? Because you get that perspective word again.
Multiple Streams of Income and Opportunities
I was listening to UK entrepreneur Rob Moore the other day about having multiple streams of income.
I think with everything that’s happened over the past few months people appreciate that having more than one stream of income is a much better option.
I’ve had several conversations with recruitment business owners over the last few months about adding to their service offering and the vulnerability of having just one service to sell in one market.
We experienced it ourselves.
Luckily, we have a service part of our business and a training and consulting part too, so that helped protect us to some extent, though we are still well down on the original plan.
It gave us both the kick up the backside to jump on several projects and ideas that were on the back burner.
Is it the same for you?
A number of our clients are now offering different levels of service and stepping up into being the true consultants they are.
- Adding temp and contract services
- Pivoting to aligned sectors
- Outplacement services
- Career Coaching
- Talent pipelining
- ….and the list goes on
Don’t waste the wake-up call of COVID to add to your offer.
Doing More of What Works
Over the years, we have dialled in several different marketing and sales strategies that worked and some that didn’t, and some we did once and then stopped. ☹
Yes, we do strange things too.
Though we are in a weird world at the moment, some of the strategies you have deployed in the past will still work, so you need to make sure they are part of your plan and drum roll….. do more of them.
Last year, on the back of quite a few others, was a buoyant market for recruiters. It’s a terrible thing to say, but an ‘average’ effort could bring great results.
Though it isn’t trendy to say roll up your sleeves and put your back into it, at some level this is what you need to do.
For many of you listening to this, you will have lost clients and need to get more; working at the same level isn’t going to deliver what you want. I mentioned this in our latest social media report marketing report, and you can grab your copy here.
I’ll get off my soapbox here and leave you with a couple of words on this subject… Do More.
Doing Different Things
Am I missing something?
I wonder if that would work for me?
Questions I often ask and yet ignore the answers…. until now.
I’m not talking about bright shiny objects here. I am talking about recognised strategies that may take some investment of both time and resource to work.
If there was ever a time to have a go at doing things differently, it’s now.
So, from now until Santa arrives, we are going to test a few different strategies and ideas.
We’re also going to give them time to work too – it’s far too easy to give up when something hasn’t delivered a result within a matter of weeks. I’ve worked in the field of marketing for so many years now and if there’s one thing I’ve learned it is that things rarely work overnight.
I have to admit that back in my corporate days, I had a lot of success, and yes, I worked hard, and one of my secret strategies was being a great planner.
Listen to any guru online, and they’ll tell you that the way to success is to take massive action. I have to admit I believe this myself. However, the piece that they often miss is that it all starts with having a plan.
It is a good idea to jump in as long as you at least have some idea about where you are heading. In the recent bounce back webinar we ran, I delivered a whole session on marketing planning because this is where so many great ideas fail – because nobody rolls up their sleeves to map out how things will happen. I recorded a separate podcast about this here which is worth listening too; here is the link.
There you have it, my six areas of focus:
- Keeping my mind clean
- Review the long game
- Multiple streams of income
- Do more of what works
- Do different things
- Plan everything
I know it’s not rocket science. It’s a formula I have used time and time again, and I know it will work for you too.
P.S. You can achieve a lot before the end of this year, and we can help. Dial your marketing in, and you will create the demand you want. It starts by jumping on a call with one of us here.